Server-side enhanced conversions

[mackenly]

Major overhaul of most of the component. Planned features:

• Improve test coverage by enhancing and expanding existing tests
• Clean up and modernize source code and dependencies
• Support server-side conversion tracking via Google Ads API, eliminating as many client-side work as possible Not actually server side ? #9
• Support enhanced conversions Support enhanced conversions #8
• Potentially support conversion queuing and/or adjustments to enhance conversion records prior to user data submission
• Potentially support Put all custom fields in the data query parameter automatically #1

Current status: Early draft.

Not yet complete and will require extensive testing.

Potential UX issue: Authentication for the Google Ads API isn't necessarily super straightforward. It should continue to support client-side calls as a fallback.

[ksbhadani]

Hi, is this completed?

[mackenly]

@ksbhadani No, but very close. I've been holding off on making public commits while I build/test. I've pivoted to using the new Data Manager API rather than Google Ads API as it seems more purpose built for this.

[mackenly]

Also, since this moves over to the Data Manager API and introduces many breaking changes (such as needing to get API service account keys), it will probably make sense for me to have this as a separate managed component, and perhaps one day the google-ads component can become a deprecated/legacy option.

As far as Cloudflare/Zaraz they should explore letting users authenticate via OAuth rather than requiring users to use service accounts. That would make a very seamless UX. But the MC spec doesn't provide any way to do this, so that would require a spec revision or a departure from the spec. Happy to talk more about this Zaraz team. 👋

[amster93]

hey any news on this? 4 months later?

[mackenly]

@amster93 It is unfortunately held up by Google for now. Hoping that changes soon

Edit: Contract I was working on got cut so paused for now. And radio silence from Google so not optimistic about anything not available off the shelf.