Update README.md positioning

profile/README.md

@@ -1,39 +1,51 @@
-## Embedded Scheduling Infrastructure For Your Applications
+## Temporal infrastructure for agents, systems and teams
 
-Building scheduling infrastructure and workflows from scratch isn’t easy, which is why Cronofy is chosen by high-performance engineering teams who need scheduling features designed to operate at scale. Our APIs and tools enable developers and product managers to integrate real-time calendar synchronization, availability management, and scheduling workflows seamlessly into their products.
+Agents act. Systems record. Teams decide. Time is the constraint they can't escape.
 
-## Cronofy Products
+Cronofy is the orchestration layer that keeps workflows in step — meetings, actions and decisions on the same tempo. An enterprise-proven grid that unifies availability control, coordinates the full scheduling lifecycle, and unlocks meeting intelligence. Over 180,000 businesses worldwide build on it.
 
-[**Cronofy White-Label API**](https://www.cronofy.com/developer?utm_source=github&utm_medium=profile&utm_content=products-white-label-api)
+## What you can build with Cronofy
 
-Access a unified API to interact with multiple calendar services, manage events, and handle complex availability queries - great for teams who want full control over their scheduling workflow.
+Each capability runs independently or together, all powered by the same temporal grid.
 
-[**Cronofy Embedded Scheduler**](https://www.cronofy.com/developer/scheduler-api?utm_source=github&utm_medium=profile&utm_content=products-embedded-scheduler)
+[**Calendar API**](https://www.cronofy.com/developer?utm_source=github&utm_medium=profile&utm_content=products-calendar-api)
 
-Embed fully managed scheduling into your website or application that supports multi-person, multi-event, rescheduling, and complex selection rules - great for teams wanting to launch quickly with pre-built elements.
+A unified API for Google, Microsoft, and Apple calendars, including on-premise Exchange. Real-time push notifications, full sync or free/busy access, and a 99.99% service guarantee. Cronofy handles authorization and syncing as a single intermediary, so teams don't maintain a separate integration for each provider.
 
-[**Cronofy Scheduler**](https://www.cronofy.com/scheduler-for-recruitment-teams?utm_source=github&utm_medium=profile&utm_content=products-scheduler)
+[**White Label API**](https://www.cronofy.com/developer?utm_source=github&utm_medium=profile&utm_content=products-white-label-api)
 
-A standalone scheduling solution built for recruitment teams that simplifies appointment booking and calendar management. 
+Modular endpoints for teams who need full control over custom meeting workflows. Built for complex multi-user coordination, edge cases, and bespoke business logic — keeping users inside a fully native, branded experience.
 
-## Getting Started
+[**Embedded Scheduler**](https://www.cronofy.com/developer/scheduler-api?utm_source=github&utm_medium=profile&utm_content=products-embedded-scheduler)
 
-You can get started with Cronofy instantly - no credit card, no sales calls. 
+The fastest way to add scheduling to a product. A pre-built, fully managed solution that drops in via the Cronofy Embed NPM package. Supports multi-person, multi-event, rescheduling, and complex selection rules, with client and server-side callbacks for every booking event.
 
-To begin integrating Cronofy into your application:
+[**Meeting Agents**](https://www.cronofy.com/meeting-intelligence?utm_source=github&utm_medium=profile&utm_content=products-meeting-agents)
 
-1. **Create a Developer Account:** Create your account [here](https://app.cronofy.com/sign_up/developer?utm_source=github&utm_medium=profile&utm_content=started-create-dev-account) to obtain your API credentials.
-2. **Review the Documentation:** Explore our [Getting Started Guide](https://docs.cronofy.com/developers/getting-started/?utm_source=github&utm_medium=profile&utm_content=started-review-documentation) for step-by-step instructions on setting up and using our APIs. 
-3. **Test with Postman:** Download our [Postman Collection](https://docs.cronofy.com/developers/getting-started/postman/?utm_source=github&utm_medium=profile&utm_content=started-postman) to explore our APIs and make your first API calls. 
+One API to record, transcribe, and summarize meetings across Zoom, Google Meet, and Microsoft Teams. White-labeled agent name and avatar, 30+ languages, regional data residency, and no third-party subprocessors. Attach an agent directly to a calendar event when scheduling through Cronofy, and it stays aligned if the meeting moves.
+
+[**MCP Server**](https://www.cronofy.com/developer?utm_source=github&utm_medium=profile&utm_content=products-mcp-server)
+
+Give AI agents direct access to scheduling, availability, and meeting context. The agentic toolkit for teams building autonomous workflows on top of the temporal grid.
+
+## Get started
+
+No credit card. No sales calls.
+
+1. **Create a developer account.** [Sign up](https://app.cronofy.com/sign_up/developer?utm_source=github&utm_medium=profile&utm_content=started-create-dev-account) for API credentials.
+2. **Read the docs.** The [Getting Started Guide](https://docs.cronofy.com/developers/getting-started/?utm_source=github&utm_medium=profile&utm_content=started-review-documentation) walks through setup and your first calls.
+3. **Try it in Postman.** Download the [Postman Collection](https://docs.cronofy.com/developers/getting-started/postman/?utm_source=github&utm_medium=profile&utm_content=started-postman) and explore the API end to end.
 
 ## Resources
 
 - [API documentation](https://docs.cronofy.com/developers/?utm_source=github&utm_medium=profile&utm_content=resources-documentation)
 - [API reference](https://docs.cronofy.com/developers/api/?utm_source=github&utm_medium=profile&utm_content=resources-reference)
 - [Developer FAQ](https://docs.cronofy.com/developers/faqs/?utm_source=github&utm_medium=profile&utm_content=resources-dev-faq)
 
-### Need Help?
+## Security and compliance
+
+ISO 27001, ISO 27018, and ISO 27701 certified. SOC 2 Type 2 attested. GDPR, CCPA, and HIPAA compliant. Cronofy operates as a single data processor with regional data residency in the UK, US, Canada, Germany, Australia, and Singapore. [Compliance center](https://www.cronofy.com/compliance-center?utm_source=github&utm_medium=profile&utm_content=compliance-center).
 
-If you have any questions as you’re setting up, please feel free to reach out to our support team at [support@cronofy.com](mailto:support@cronofy.com). 
+## Need help?
 
-Alternatively, if you want to discuss your specific use case in more depth with one of our technical specialists, book some time [here](https://www.cronofy.com/book-a-demo-api?utm_source=github&utm_medium=profile&utm_content=help-book-time).
+Email [support@cronofy.com](mailto:support@cronofy.com) for setup questions. For a deeper conversation about your use case, [book time with a technical specialist](https://www.cronofy.com/book-a-demo-api?utm_source=github&utm_medium=profile&utm_content=help-book-time).