diff --git a/.github/workflows/test_and_publish_docker_image.yml b/.github/workflows/test_and_publish_docker_image.yml
index b698336..58c114c 100644
--- a/.github/workflows/test_and_publish_docker_image.yml
+++ b/.github/workflows/test_and_publish_docker_image.yml
@@ -48,7 +48,7 @@ jobs:
       - name: Get Docker image tags
         id: image_tags
         run: |
-          IMAGE=italia/publiccode-crawler
+          IMAGE=publiccodeyml/publiccode-crawler
 
           TAGS=${IMAGE}:latest
           TAGS="$TAGS,${IMAGE}:${GITHUB_SHA::8}"
diff --git a/README.md b/README.md
index d5ab7f3..36bae61 100644
--- a/README.md
+++ b/README.md
@@ -34,7 +34,7 @@ docker build .
 or use the image published to DockerHub:
 
 ```console
-docker run -it italia/publiccode-crawler
+docker run -it publiccodeyml/publiccode-crawler
 ```
 
 ## Commands
diff --git a/charts/publiccode-crawler/values.yaml b/charts/publiccode-crawler/values.yaml
index b7046a5..52b625e 100644
--- a/charts/publiccode-crawler/values.yaml
+++ b/charts/publiccode-crawler/values.yaml
@@ -1,7 +1,7 @@
 ---
 
 image:
-  repository: docker.io/italia/publiccode-crawler
+  repository: docker.io/publiccodeyml/publiccode-crawler
   tag: latest
   pullPolicy: Always