diff --git a/app/actions/leads.ts b/app/actions/leads.ts
index 9a2fe8c1..7a31e350 100644
--- a/app/actions/leads.ts
+++ b/app/actions/leads.ts
@@ -15,7 +15,7 @@ import {
 import { addSuppression } from "@/lib/outreach/suppress";
 import { loadAddressSettings } from "@/lib/outreach/postalAddress";
 import { discoverProspects } from "@/lib/outreach/discover";
-import { upsertContact } from "@/lib/outreach/contacts";
+import { recordDiscoveredPeople } from "@/lib/outreach/contacts";
 import { generatePitch } from "@/lib/outreach/generatePitch";
 import { leadRunBilling, manualRunPrice } from "@/lib/outreach/billing";
 import { runEmailCampaignTick, CAMPAIGN_COLUMNS, summarize, type CampaignRow } from "@/lib/outreach/runner";
@@ -105,26 +105,12 @@ export async function findLeadsAction(input: {
   // was found for them. A directory gives a name, a title and a LinkedIn
   // profile and withholds the email; discarding that until an address turns
   // up means rediscovering the same person on every run.
-  let peopleRecorded = 0;
-  if (found.people?.length && orgId) {
-    for (const person of found.people) {
-      const res = await upsertContact({
-        organizationId: orgId,
-        source: person.source === "json-ld" ? "json-ld" : "page",
-        fields: {
-          fullName: person.fullName,
-          title: person.jobTitle,
-          companyName: person.company,
-          companySite: person.companySite,
-          linkedinUrl: person.linkedinUrl,
-          country: person.location,
-          sourceUrl: person.sourceUrl,
-          socials: person.socials,
-        },
-      });
-      if (res) peopleRecorded += 1;
-    }
-  }
+  // The same recorder the campaign runner uses. Two copies of this is what
+  // let the runner quietly stop recording people at all.
+  const peopleRecorded = await recordDiscoveredPeople({
+    organizationId: orgId,
+    people: found.people ?? [],
+  });
 
   if (!found.prospects.length && !peopleRecorded) {
     // Nothing to show for it, so nothing to charge for it.
diff --git a/lib/outreach/contacts.ts b/lib/outreach/contacts.ts
index 596aa433..c9570d25 100644
--- a/lib/outreach/contacts.ts
+++ b/lib/outreach/contacts.ts
@@ -206,3 +206,60 @@ export async function isContactBlocked(
 }
 
 export { identityKey };
+
+/**
+ * Record everybody a discovery run named.
+ *
+ * Shared because it was not, and the two callers drifted exactly as far apart
+ * as you would expect: the one-shot finder recorded people, the campaign
+ * runner read `prospects` and `errors` off the same result and dropped
+ * `people` on the floor. Every person found by a campaign — which is how a
+ * directory actually gets scraped — was discarded at the last step, after
+ * being rendered, paginated and parsed for.
+ *
+ * A person is worth recording without an address. The directory gives a name,
+ * a title and a profile; the address is what the pipeline goes looking for
+ * afterwards, and discarding the rest until it turns up means rediscovering
+ * the same human on every run.
+ */
+export async function recordDiscoveredPeople(input: {
+  organizationId: string | null;
+  people: Array<{
+    fullName: string;
+    jobTitle?: string | null;
+    company?: string | null;
+    companySite?: string | null;
+    linkedinUrl?: string | null;
+    location?: string | null;
+    sourceUrl?: string | null;
+    socials?: Record<string, string>;
+    source?: string;
+  }>;
+  /** What the campaign was looking for. The only niche available here. */
+  niche?: string | null;
+}): Promise<number> {
+  if (!input.organizationId || !input.people?.length) return 0;
+
+  let recorded = 0;
+  for (const person of input.people) {
+    const res = await upsertContact({
+      organizationId: input.organizationId,
+      // Structured markup is a stronger claim than text scraped off a page,
+      // and the ranking is what decides who wins when the two disagree.
+      source: person.source === "json-ld" ? "json-ld" : "page",
+      fields: {
+        fullName: person.fullName,
+        title: person.jobTitle ?? null,
+        companyName: person.company ?? null,
+        companySite: person.companySite ?? null,
+        linkedinUrl: person.linkedinUrl ?? null,
+        country: person.location ?? null,
+        sourceUrl: person.sourceUrl ?? null,
+        socials: person.socials,
+        niche: input.niche ?? null,
+      },
+    });
+    if (res) recorded += 1;
+  }
+  return recorded;
+}
diff --git a/lib/outreach/runner.ts b/lib/outreach/runner.ts
index ec35f0ab..28da64a5 100644
--- a/lib/outreach/runner.ts
+++ b/lib/outreach/runner.ts
@@ -25,6 +25,7 @@ import {
 } from "./pipeline";
 import { nextStepReadyAt, type OutreachStep } from "./cold";
 import { leadRunBilling, outOfCreditsNote } from "./billing";
+import { recordDiscoveredPeople } from "./contacts";
 import { LEAD_RUN_CREDITS } from "@/lib/credits";
 
 export type CampaignRow = {
@@ -72,6 +73,8 @@ export type TickResult = {
   awaitingAuth: string[];
   /** Credits this tick actually charged. Zero when it found nothing to do. */
   creditsSpent: number;
+  /** People named by this tick and written to the shared contact record. */
+  peopleRecorded: number;
   skipped: string[];
   errors: string[];
 };
@@ -99,6 +102,7 @@ export async function runEmailCampaignTick(campaign: CampaignRow): Promise<TickR
     autoSend: campaign.auto_send,
     awaitingAuth: [],
     creditsSpent: 0,
+    peopleRecorded: 0,
     researched: 0,
     drafted: 0,
     sent: 0,
@@ -257,6 +261,16 @@ export async function runEmailCampaignTick(campaign: CampaignRow): Promise<TickR
     result.errors.push(...found.errors);
     result.awaitingAuth = found.loginRequiredSeeds;
 
+    // The people the run named, not just the companies. Reading prospects off
+    // this result and ignoring `people` is what threw away every name, title
+    // and profile link a directory gave up — after paying to render, paginate
+    // and parse for them.
+    result.peopleRecorded = await recordDiscoveredPeople({
+      organizationId,
+      people: found.people,
+      niche: campaign.name,
+    });
+
     // Park the gated hosts on the campaign so the UI can say what it is
     // waiting for, and offer the form that unblocks it, instead of leaving
     // the reason buried in an error string.
@@ -450,6 +464,7 @@ export function summarize(r: TickResult): string {
         ? `${r.dryRuns} drafted, 0 sent`
         : `${r.dryRuns} drafted (auto_send off)`,
   ];
+  if (r.peopleRecorded) parts.push(`${r.peopleRecorded} people`);
   if (r.awaitingAuth.length) parts.push(`${r.awaitingAuth.length} waiting_for_auth`);
   // Only when something was charged. Printing "0 credits" on every idle tick
   // would bury the line that matters under the ones that cost nothing.
diff --git a/tests/people-recording.test.ts b/tests/people-recording.test.ts
new file mode 100644
index 00000000..283f0b8d
--- /dev/null
+++ b/tests/people-recording.test.ts
@@ -0,0 +1,106 @@
+import { describe, it, expect, vi, beforeEach } from "vitest";
+import { readFileSync } from "node:fs";
+
+const upserts: unknown[] = [];
+vi.mock("@/lib/supabase/service", () => ({
+  serviceClient: () => ({
+    from: () => {
+      // Tracks whether this chain has reached an insert, so the terminal
+      // maybeSingle can answer "no existing row" on a lookup and "here is the
+      // new id" on a write — which is what upsertContact distinguishes.
+      let inserted = false;
+      const chain: Record<string, unknown> = {
+        select: () => chain,
+        eq: () => chain,
+        maybeSingle: async () => ({ data: inserted ? { id: "contact-1" } : null }),
+        insert: (row: unknown) => {
+          upserts.push(row);
+          inserted = true;
+          return chain;
+        },
+        update: () => chain,
+      };
+      return chain;
+    },
+  }),
+}));
+
+const { recordDiscoveredPeople } = await import("@/lib/outreach/contacts");
+
+beforeEach(() => {
+  upserts.length = 0;
+});
+
+const cto = {
+  fullName: "Jane Doe",
+  jobTitle: "CTO",
+  company: "Acme",
+  linkedinUrl: "https://linkedin.com/in/janedoe",
+  location: "Austin",
+  sourceUrl: "https://ctodirectory.test/jane",
+};
+
+describe("recordDiscoveredPeople", () => {
+  it("records a person who has no address yet", async () => {
+    // The directory gives a name, a title and a profile and withholds the
+    // email. Waiting for an address before recording anything means finding
+    // the same human again on every run.
+    const n = await recordDiscoveredPeople({ organizationId: "org-1", people: [cto] });
+    expect(n).toBe(1);
+    expect(upserts).toHaveLength(1);
+    expect(upserts[0]).toMatchObject({
+      full_name: "Jane Doe",
+      title: "CTO",
+      company_name: "Acme",
+      linkedin_url: "https://linkedin.com/in/janedoe",
+    });
+  });
+
+  it("stamps the campaign's niche onto the people it found", async () => {
+    await recordDiscoveredPeople({ organizationId: "org-1", people: [cto], niche: "CTOs" });
+    expect(upserts[0]).toMatchObject({ niche: "CTOs" });
+  });
+
+  it("does nothing without an organization to scope to", async () => {
+    expect(await recordDiscoveredPeople({ organizationId: null, people: [cto] })).toBe(0);
+    expect(upserts).toHaveLength(0);
+  });
+
+  it("does nothing when a run named nobody", async () => {
+    expect(await recordDiscoveredPeople({ organizationId: "org-1", people: [] })).toBe(0);
+  });
+
+  it("ranks structured markup above scraped text", async () => {
+    await recordDiscoveredPeople({
+      organizationId: "org-1",
+      people: [{ ...cto, source: "json-ld" }],
+    });
+    expect((upserts[0] as { field_sources: Record<string, string> }).field_sources.full_name).toBe(
+      "json-ld",
+    );
+  });
+});
+
+describe("both discovery paths record people", () => {
+  // The runner read `prospects` and `errors` off the discovery result and
+  // dropped `people` entirely, so every person found by a campaign was
+  // discarded after being rendered, paginated and parsed for. The finder did
+  // it correctly, which is precisely why nobody noticed.
+  const runner = readFileSync(new URL("../lib/outreach/runner.ts", import.meta.url), "utf8");
+  const action = readFileSync(new URL("../app/actions/leads.ts", import.meta.url), "utf8");
+
+  it("the campaign runner records the people it names", () => {
+    expect(runner).toContain("recordDiscoveredPeople");
+    expect(runner).toContain("found.people");
+  });
+
+  it("the one-shot finder records them too", () => {
+    expect(action).toContain("recordDiscoveredPeople");
+  });
+
+  it("both go through the one shared recorder", () => {
+    // Two copies is what let them drift the first time.
+    expect(runner).not.toMatch(/upsertContact\(/);
+    expect(action).not.toMatch(/upsertContact\(/);
+  });
+});