diff --git a/AGENTS.md b/AGENTS.md
index 8f36940..fe62483 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -20,8 +20,8 @@ uv sync                        # base install (Anthropic, OpenAI, LiteLLM + Nice
 uv sync --extra bertopic       # + BERTopic topic backend (heavy)
 
 cp .env.example .env           # add provider key(s); loaded automatically
-uv run conference-analyzer     # NiceGUI GUI on http://localhost:6868
-uv run conference-analyzer --clear-cache   # wipe the on-disk cache
+uv run conflens                # NiceGUI GUI on http://localhost:6868
+uv run conflens --clear-cache  # wipe the on-disk cache
 ```
 
 The GUI (`app.py`) is a thin **NiceGUI** presentation layer; all non-UI logic
@@ -46,7 +46,7 @@ behaviour, add a test next to the matching `tests/test_*.py`.
 
 Beyond the automated gate, for changes with real runtime surface:
 
-- **Boot the app:** `uv run conference-analyzer`, confirm `GET /` returns 200
+- **Boot the app:** `uv run conflens`, confirm `GET /` returns 200
   and the logs are clean.
 - **Scraper/source changes:** also validate against the live source (counts, a
   sample record's title/authors/abstract). ACL listing pages are large and may
diff --git a/CLAUDE.md b/CLAUDE.md
index ef339c0..ab7fc5e 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -28,6 +28,6 @@ stays — this policy is about tooling attribution, not the app's providers.
 ## Front-end (NiceGUI)
 
 The app has a single **NiceGUI** GUI in `conflens/app.py` (console script
-`conference-analyzer`). All non-UI logic (filtering, sorting, highlighting, the
+`conflens`). All non-UI logic (filtering, sorting, highlighting, the
 computed view, exports) lives in **`conflens/view.py`** and the pipeline — put
 behaviour changes there so the UI stays a thin presentation layer.
diff --git a/Dockerfile b/Dockerfile
index a051d2d..1fef501 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -20,7 +20,7 @@ RUN --mount=type=cache,target=/root/.cache/uv \
     --mount=type=bind,source=pyproject.toml,target=pyproject.toml \
     uv sync --frozen --no-install-project ${EXTRAS}
 
-# 2) Copy the project and install it (the conference-analyzer entry point).
+# 2) Copy the project and install it (the conflens entry point).
 COPY . /app
 COPY --link .env* /app/
 RUN --mount=type=cache,target=/root/.cache/uv \
@@ -38,6 +38,6 @@ ENV HOME=/home/app
 EXPOSE 6868
 
 # ENTRYPOINT + CMD: default launches the server; `docker run <image> --clear-cache`
-# (or any other flags) is appended to `conference-analyzer`.
-ENTRYPOINT ["conference-analyzer"]
+# (or any other flags) is appended to `conflens`.
+ENTRYPOINT ["conflens"]
 CMD ["--host", "0.0.0.0", "--port", "6868"]
diff --git a/README.md b/README.md
index 3c84f09..4458da0 100644
--- a/README.md
+++ b/README.md
@@ -55,9 +55,12 @@ Requires Python 3.13+ and [uv](https://docs.astral.sh/uv/).
 ```bash
 uv sync                                   # Claude, OpenAI, LiteLLM work out of the box
 cp .env.example .env                       # then fill in your provider key(s)
-uv run conference-analyzer                # or: uv run python run.py
+uv run conflens                           # or: uv run python run.py
 ```
 
+(`conflens` is the console command once the package is installed;
+`conference-analyzer` remains as an alias.)
+
 Then open <http://localhost:6868>.
 
 Keys are read from `.env` (loaded automatically) or the process environment;
@@ -248,11 +251,11 @@ rebuild from scratch.
 To wipe the cache from the command line:
 
 ```bash
-uv run conference-analyzer --clear-cache          # default ~/.cache/conflens
-uv run conference-analyzer --clear-cache --cache-dir /path/to/cache
+uv run conflens --clear-cache                     # default ~/.cache/conflens
+uv run conflens --clear-cache --cache-dir /path/to/cache
 ```
 
-Other flags: `--host`, `--port` (run `conference-analyzer --help`).
+Other flags: `--host`, `--port` (run `conflens --help`).
 
 ## Cost
 
diff --git a/conflens/cli.py b/conflens/cli.py
index 5539b5b..1d842e5 100644
--- a/conflens/cli.py
+++ b/conflens/cli.py
@@ -26,7 +26,7 @@ def _load_env() -> None:
 
 def _parse_args(argv: list[str] | None = None) -> argparse.Namespace:
     parser = argparse.ArgumentParser(
-        prog="conference-analyzer",
+        prog="conflens",
         description="Browse, theme-classify, and topic-model conference papers.",
     )
     parser.add_argument(
diff --git a/pyproject.toml b/pyproject.toml
index ef17ed9..32633c9 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -20,7 +20,8 @@ dependencies = [
 bertopic = ["bertopic>=0.16"]
 
 [project.scripts]
-conference-analyzer = "conflens.cli:main"
+conflens = "conflens.cli:main"
+conference-analyzer = "conflens.cli:main"  # backward-compatible alias
 
 [dependency-groups]
 # Installed by default with `uv sync`; used for tests + linting / CI.
diff --git a/run.py b/run.py
index 808ace9..e75cd9a 100644
--- a/run.py
+++ b/run.py
@@ -1,6 +1,6 @@
 """Convenience launcher: ``uv run python run.py`` (or ``python run.py``).
 
-Equivalent to the installed ``conference-analyzer`` console script.
+Equivalent to the installed ``conflens`` console script.
 Open http://localhost:6868 once it is running.
 """