diff --git a/.githooks/commit-msg b/.githooks/commit-msg
new file mode 100644
index 0000000..409f51d
--- /dev/null
+++ b/.githooks/commit-msg
@@ -0,0 +1,27 @@
+#!/bin/bash
+
+commit_msg_file=$1
+commit_msg=$(cat "$commit_msg_file")
+
+# Allow merge commits
+if echo "$commit_msg" | grep -qE "^Merge "; then
+  exit 0
+fi
+
+# Pattern: <type>[(<scope>)][!]: <description>
+if ! echo "$commit_msg" | grep -qE "^(feat|fix|chore|hotfix|docs)(\([a-z0-9/-]+\))?(!)?: .+$"; then
+  echo ""
+  echo "❌ BLOCKED: Commit message does not follow convention."
+  echo ""
+  echo "✅ Format:  <type>[(<scope>)]: <description>"
+  echo ""
+  echo "📌 Types:   feat | fix | chore | hotfix | docs"
+  echo ""
+  echo "📌 Examples:"
+  echo "   feat(deploy): add Cloud Run job support"
+  echo "   fix(build): resolve duplicate step names"
+  echo "   chore: update action pin hashes"
+  echo "   docs: update README with new inputs"
+  echo ""
+  exit 1
+fi
diff --git a/.githooks/pre-push b/.githooks/pre-push
new file mode 100644
index 0000000..0cda404
--- /dev/null
+++ b/.githooks/pre-push
@@ -0,0 +1,31 @@
+#!/bin/bash
+
+branch=$(git symbolic-ref --short HEAD 2>/dev/null)
+
+if [[ -z "$branch" ]]; then
+  echo "⚠️  Could not determine branch name (detached HEAD?). Skipping check."
+  exit 0
+fi
+
+if [[ "$branch" == "main" ]]; then
+  echo "❌ BLOCKED: Direct pushes to 'main' are not allowed."
+  echo ""
+  echo "✅ Create a feature/fix branch and open a PR instead:"
+  echo "   git checkout -b feat/<description>"
+  echo "   git push origin feat/<description>"
+  echo "   # Then open a Pull Request on GitHub"
+  exit 1
+fi
+
+if ! [[ "$branch" =~ ^(main|(feat|fix|chore|hotfix|docs)/.+)$ ]]; then
+  echo "❌ BLOCKED: Branch '$branch' does not follow naming convention."
+  echo ""
+  echo "✅ Allowed formats:"
+  echo "   main | <type>/<description>"
+  echo "   where <type> ∈ feat | fix | chore | hotfix | docs"
+  echo ""
+  echo "📌 Examples:"
+  echo "   git checkout -b feat/docker-build-cloudrun-actions"
+  echo "   git checkout -b fix/scheduler-reconcile"
+  exit 1
+fi
diff --git a/.github/workflows/branch-protection.yml b/.github/workflows/branch-protection.yml
new file mode 100644
index 0000000..21dcd4d
--- /dev/null
+++ b/.github/workflows/branch-protection.yml
@@ -0,0 +1,96 @@
+name: Branch Protection Rules
+
+on:
+  push:
+    branches:
+      - main
+
+jobs:
+  revert-and-notify:
+    runs-on: ubuntu-latest
+    if: github.actor != 'github-actions[bot]'
+    environment: prod
+    permissions:
+      contents: write
+
+    steps:
+      - name: Checkout repository
+        uses: actions/checkout@v4
+        with:
+          fetch-depth: 2
+
+      - name: Check if merge commit
+        id: merge_check
+        run: |
+          PARENT_COUNT=$(git log -1 --pretty=format:%P | wc -w)
+          if [ "$PARENT_COUNT" -gt 1 ]; then
+            echo "is_merge=true" >> "$GITHUB_OUTPUT"
+          else
+            echo "is_merge=false" >> "$GITHUB_OUTPUT"
+          fi
+
+      - name: Get actor real name
+        if: steps.merge_check.outputs.is_merge == 'false'
+        id: actor_info
+        env:
+          GH_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        run: |
+          REAL_NAME=$(gh api users/${{ github.actor }} --jq '.name')
+          if [ -z "$REAL_NAME" ] || [ "$REAL_NAME" = "null" ]; then
+            REAL_NAME="${{ github.actor }}"
+          fi
+          echo "name=$REAL_NAME" >> $GITHUB_OUTPUT
+
+      - name: Get commit title
+        if: steps.merge_check.outputs.is_merge == 'false'
+        id: commit_info
+        run: |
+          COMMIT_TITLE=$(git log -1 --pretty=format:%s | sed 's/\\/\\\\/g' | sed 's/"/\\"/g')
+          echo "title=$COMMIT_TITLE" >> "$GITHUB_OUTPUT"
+
+      - name: Revert push to ${{ github.ref_name }}
+        if: steps.merge_check.outputs.is_merge == 'false'
+        run: |
+          git config user.name "github-actions[bot]"
+          git config user.email "github-actions[bot]@users.noreply.github.com"
+          git revert HEAD --no-edit
+          git push origin ${{ github.ref_name }}
+
+      - name: Notify Slack
+        if: steps.merge_check.outputs.is_merge == 'false'
+        uses: slackapi/slack-github-action@v2.1.1
+        with:
+          webhook-type: incoming-webhook
+          payload: |
+            {
+              "attachments": [
+                {
+                  "color": "#ff0000",
+                  "blocks": [
+                    {
+                      "type": "section",
+                      "text": {
+                        "type": "mrkdwn",
+                        "text": ":x: *Direct Commit to `${{ github.ref_name }}` Branch Not Allowed*\n\n*Pushed By:* `${{ steps.actor_info.outputs.name }}`\n*Repository:* `${{ github.event.repository.name }}`\n*Commit Message:* <${{ github.server_url }}/${{ github.repository }}/commit/${{ github.sha }}|${{ steps.commit_info.outputs.title }}>\n\n> :memo: *Note:* Please use a feature branch and open a Pull Request instead."
+                      }
+                    },
+                    {
+                      "type": "actions",
+                      "elements": [
+                        {
+                          "type": "button",
+                          "text": {
+                            "type": "plain_text",
+                            "text": "View Pipeline Run"
+                          },
+                          "style": "danger",
+                          "url": "${{ github.server_url }}/${{ github.repository }}/actions/runs/${{ github.run_id }}"
+                        }
+                      ]
+                    }
+                  ]
+                }
+              ]
+            }
+        env:
+          SLACK_WEBHOOK_URL: ${{ secrets.SLACK_WEBHOOK_URL }}
diff --git a/Makefile b/Makefile
new file mode 100644
index 0000000..023bfa3
--- /dev/null
+++ b/Makefile
@@ -0,0 +1,7 @@
+.PHONY: setup
+
+## setup : Configure Git hooks from .githooks/
+setup:
+	@echo "Configuring Git hooks..."
+	@git config core.hooksPath .githooks
+	@echo "Done. Hooks active."