diff --git a/CHANGELOG.md b/CHANGELOG.md
index 8ec7b9b..7fca647 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,17 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ---
 
+## [Unreleased] — Open the popup from the CTA band and section buttons (LSA-214)
+
+### Changed
+
+- The consultation buttons in the CTA band patterns (`cta-dark-band-buttons`, `section-cta-consultation-band`, `-inline`, `-reassurance`, `-strip`, `section-cta-split-checklist`, `split-cta-check-card`, `split-cta-tile-band`) and the section patterns (`blog-writing-cta`, `homepage-cta`, `phase-support-focus`, `services-cta`, `work-discuss-project`) now open the Consultation popup instead of leaving the page, so Form 4 entries record the page the visitor was on. Each button keeps its link to `/free-consultation/` as a fallback if the popup or JavaScript fails.
+- The "Send a brief first" buttons in `homepage-cta` and `work-discuss-project` open the Website Brief popup and keep their `/contact/` link as the fallback.
+
+([#162](https://github.com/lightspeedwp/ls-theme/pull/162))
+
+---
+
 ## [Unreleased] — Open the Consultation popup from the hero, header and phase CTA buttons (LSA-214)
 
 ### Changed
diff --git a/patterns/cta/cta-dark-band-buttons.php b/patterns/cta/cta-dark-band-buttons.php
index 56e5f24..27aa7cf 100644
--- a/patterns/cta/cta-dark-band-buttons.php
+++ b/patterns/cta/cta-dark-band-buttons.php
@@ -42,8 +42,8 @@
 
 			<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"var:preset|spacing|30"}}}} -->
 			<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--30)">
-				<!-- wp:button {"className":"is-style-button-primary-on-dark"} -->
-				<div class="wp-block-button is-style-button-primary-on-dark"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"is-style-button-primary-on-dark pum-triggercta"} -->
+				<div class="wp-block-button is-style-button-primary-on-dark pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 
 				<!-- wp:button {"className":"is-style-outline","style":{"color":{"text":"var(--wp--custom--color--text--on-dark)","background":"transparent"},"border":{"color":"color-mix(in srgb, var(--wp--custom--color--text--on-dark) 38%, transparent)"}}} -->
diff --git a/patterns/cta/section-cta-consultation-band.php b/patterns/cta/section-cta-consultation-band.php
index e645d73..b8d3d9f 100644
--- a/patterns/cta/section-cta-consultation-band.php
+++ b/patterns/cta/section-cta-consultation-band.php
@@ -48,8 +48,8 @@
 		<div class="wp-block-group ls-cta-band__actions">
 			<!-- wp:buttons -->
 			<div class="wp-block-buttons">
-				<!-- wp:button {"className":"ls-cta-band__button"} -->
-				<div class="wp-block-button ls-cta-band__button"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"ls-cta-band__button pum-triggercta"} -->
+				<div class="wp-block-button ls-cta-band__button pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 			</div>
 			<!-- /wp:buttons -->
diff --git a/patterns/cta/section-cta-consultation-inline.php b/patterns/cta/section-cta-consultation-inline.php
index c1e338d..df297dd 100644
--- a/patterns/cta/section-cta-consultation-inline.php
+++ b/patterns/cta/section-cta-consultation-inline.php
@@ -47,8 +47,8 @@
 
 	<!-- wp:buttons -->
 	<div class="wp-block-buttons">
-		<!-- wp:button {"className":"ls-cta-inline__button"} -->
-		<div class="wp-block-button ls-cta-inline__button"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+		<!-- wp:button {"className":"ls-cta-inline__button pum-triggercta"} -->
+		<div class="wp-block-button ls-cta-inline__button pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 		<!-- /wp:button -->
 	</div>
 	<!-- /wp:buttons -->
diff --git a/patterns/cta/section-cta-consultation-reassurance.php b/patterns/cta/section-cta-consultation-reassurance.php
index f785d01..aa72306 100644
--- a/patterns/cta/section-cta-consultation-reassurance.php
+++ b/patterns/cta/section-cta-consultation-reassurance.php
@@ -37,8 +37,8 @@
 
 		<!-- wp:buttons -->
 		<div class="wp-block-buttons">
-			<!-- wp:button {"className":"ls-cta-reassurance__button"} -->
-			<div class="wp-block-button ls-cta-reassurance__button"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+			<!-- wp:button {"className":"ls-cta-reassurance__button pum-triggercta"} -->
+			<div class="wp-block-button ls-cta-reassurance__button pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 			<!-- /wp:button -->
 		</div>
 		<!-- /wp:buttons -->
diff --git a/patterns/cta/section-cta-consultation-strip.php b/patterns/cta/section-cta-consultation-strip.php
index bedbd20..f9d5f4e 100644
--- a/patterns/cta/section-cta-consultation-strip.php
+++ b/patterns/cta/section-cta-consultation-strip.php
@@ -45,8 +45,8 @@
 	<div class="wp-block-group ls-cta-strip__cta-wrap">
 	<!-- wp:buttons -->
 	<div class="wp-block-buttons">
-		<!-- wp:button {"className":"ls-glass-button ls-cta-strip__button","style":{"border":{"radius":"var:preset|border-radius|200","style":"solid","width":"1px"},"color":{"text":"var:custom|color|text|default"},"spacing":{"padding":{"top":"var:preset|spacing|20","right":"var:preset|spacing|40","bottom":"var:preset|spacing|20","left":"var:preset|spacing|40"}},"typography":{"fontSize":"var:preset|font-size|200","fontWeight":"var:custom|typography|font-weight|semibold","letterSpacing":"0.08em"}}} -->
-		<div class="wp-block-button ls-glass-button ls-cta-strip__button"><a class="wp-block-button__link has-text-color has-custom-font-size wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>" style="border-style:solid;border-width:1px;border-radius:var(--wp--preset--border-radius--200);color:var(--wp--custom--color--text--default);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40);font-size:var(--wp--preset--font-size--200);font-weight:var(--wp--custom--typography--font-weight--semibold);letter-spacing:0.08em"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+		<!-- wp:button {"className":"ls-glass-button ls-cta-strip__button pum-triggercta","style":{"border":{"radius":"var:preset|border-radius|200","style":"solid","width":"1px"},"color":{"text":"var:custom|color|text|default"},"spacing":{"padding":{"top":"var:preset|spacing|20","right":"var:preset|spacing|40","bottom":"var:preset|spacing|20","left":"var:preset|spacing|40"}},"typography":{"fontSize":"var:preset|font-size|200","fontWeight":"var:custom|typography|font-weight|semibold","letterSpacing":"0.08em"}}} -->
+		<div class="wp-block-button ls-glass-button ls-cta-strip__button pum-triggercta"><a class="wp-block-button__link has-text-color has-custom-font-size wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>" style="border-style:solid;border-width:1px;border-radius:var(--wp--preset--border-radius--200);color:var(--wp--custom--color--text--default);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40);font-size:var(--wp--preset--font-size--200);font-weight:var(--wp--custom--typography--font-weight--semibold);letter-spacing:0.08em"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 		<!-- /wp:button -->
 	</div>
 	<!-- /wp:buttons -->
diff --git a/patterns/cta/section-cta-split-checklist.php b/patterns/cta/section-cta-split-checklist.php
index 3436cdb..c3bb7f7 100644
--- a/patterns/cta/section-cta-split-checklist.php
+++ b/patterns/cta/section-cta-split-checklist.php
@@ -51,8 +51,8 @@
 
 			<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"var:preset|spacing|40"},"blockGap":"var:preset|spacing|20"}},"layout":{"type":"flex","justifyContent":"left"}} -->
 			<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--40)">
-				<!-- wp:button {"className":"is-style-button-phase-primary"} -->
-				<div class="wp-block-button is-style-button-phase-primary"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"is-style-button-phase-primary pum-triggercta"} -->
+				<div class="wp-block-button is-style-button-phase-primary pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 
 				<!-- wp:button {"className":"is-style-button-phase-outline"} -->
diff --git a/patterns/cta/split-cta-check-card.php b/patterns/cta/split-cta-check-card.php
index 37cd8ad..b04cdf6 100644
--- a/patterns/cta/split-cta-check-card.php
+++ b/patterns/cta/split-cta-check-card.php
@@ -47,8 +47,8 @@
 
 			<!-- wp:buttons {"className":"ls-buttons-wrap"} -->
 			<div class="wp-block-buttons ls-buttons-wrap">
-				<!-- wp:button -->
-				<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Discuss your platform', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"pum-triggercta"} -->
+				<div class="wp-block-button pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Discuss your platform', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 
 				<!-- wp:button {"className":"is-style-outline"} -->
diff --git a/patterns/cta/split-cta-tile-band.php b/patterns/cta/split-cta-tile-band.php
index 4bd8749..f10028b 100644
--- a/patterns/cta/split-cta-tile-band.php
+++ b/patterns/cta/split-cta-tile-band.php
@@ -61,8 +61,8 @@
 				<div class="wp-block-group">
 					<!-- wp:buttons -->
 					<div class="wp-block-buttons">
-						<!-- wp:button {"className":"ls-cta-tile-band__button","style":{"border":{"radius":"var:preset|border-radius|500"}},"fontSize":"200"} -->
-						<div class="wp-block-button ls-cta-tile-band__button"><a class="wp-block-button__link has-custom-font-size has-200-font-size wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>" style="border-radius:var(--wp--preset--border-radius--500)"><?php echo esc_html__( 'Book a design-system audit', 'ls-theme' ); ?></a></div>
+						<!-- wp:button {"className":"ls-cta-tile-band__button pum-triggercta","style":{"border":{"radius":"var:preset|border-radius|500"}},"fontSize":"200"} -->
+						<div class="wp-block-button ls-cta-tile-band__button pum-triggercta"><a class="wp-block-button__link has-custom-font-size has-200-font-size wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>" style="border-radius:var(--wp--preset--border-radius--500)"><?php echo esc_html__( 'Book a design-system audit', 'ls-theme' ); ?></a></div>
 						<!-- /wp:button -->
 					</div>
 					<!-- /wp:buttons -->
diff --git a/patterns/sections/blog-writing-cta.php b/patterns/sections/blog-writing-cta.php
index 693e8d8..e5b752f 100644
--- a/patterns/sections/blog-writing-cta.php
+++ b/patterns/sections/blog-writing-cta.php
@@ -58,8 +58,8 @@
 
 				<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"var:preset|spacing|30"}}}} -->
 				<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--30)">
-					<!-- wp:button {"className":"is-style-button-primary-on-dark"} -->
-					<div class="wp-block-button is-style-button-primary-on-dark"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation', 'ls-theme' ); ?></a></div>
+					<!-- wp:button {"className":"is-style-button-primary-on-dark pum-triggercta"} -->
+					<div class="wp-block-button is-style-button-primary-on-dark pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation', 'ls-theme' ); ?></a></div>
 					<!-- /wp:button -->
 				</div>
 				<!-- /wp:buttons -->
diff --git a/patterns/sections/homepage-cta.php b/patterns/sections/homepage-cta.php
index c51cead..1de9d66 100644
--- a/patterns/sections/homepage-cta.php
+++ b/patterns/sections/homepage-cta.php
@@ -52,12 +52,12 @@
 
 			<!-- wp:buttons {"className":"ls-buttons-wrap","layout":{"type":"flex","flexWrap":"wrap"},"style":{"spacing":{"margin":{"top":"var:preset|spacing|30"}}}} -->
 			<div class="wp-block-buttons ls-buttons-wrap" style="margin-top:var(--wp--preset--spacing--30)">
-				<!-- wp:button {"className":"is-style-button-primary-on-dark ls-homepage-cta-arrow"} -->
-				<div class="wp-block-button is-style-button-primary-on-dark ls-homepage-cta-arrow"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"is-style-button-primary-on-dark ls-homepage-cta-arrow pum-triggercta"} -->
+				<div class="wp-block-button is-style-button-primary-on-dark ls-homepage-cta-arrow pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a free consultation', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 
-				<!-- wp:button {"className":"is-style-outline ls-homepage-cta-outline","style":{"color":{"text":"var(--wp--custom--color--text--on-dark)","background":"transparent"},"border":{"color":"color-mix(in srgb, var(--wp--custom--color--text--on-dark) 38%, transparent)","width":"1px","style":"solid","radius":"var:preset|border-radius|500"}},"fontSize":"200"} -->
-				<div class="wp-block-button is-style-outline ls-homepage-cta-outline"><a class="wp-block-button__link has-text-color has-background has-border-color has-200-font-size has-custom-font-size wp-element-button" href="<?php echo esc_url( home_url( '/contact/' ) ); ?>" style="border-color:color-mix(in srgb, var(--wp--custom--color--text--on-dark) 38%, transparent);border-style:solid;border-width:1px;border-radius:var(--wp--preset--border-radius--500);color:var(--wp--custom--color--text--on-dark);background-color:transparent"><?php echo esc_html__( 'Send a brief first', 'ls-theme' ); ?></a></div>
+				<!-- wp:button {"className":"is-style-outline ls-homepage-cta-outline pum-triggerbrief","style":{"color":{"text":"var(--wp--custom--color--text--on-dark)","background":"transparent"},"border":{"color":"color-mix(in srgb, var(--wp--custom--color--text--on-dark) 38%, transparent)","width":"1px","style":"solid","radius":"var:preset|border-radius|500"}},"fontSize":"200"} -->
+				<div class="wp-block-button is-style-outline ls-homepage-cta-outline pum-triggerbrief"><a class="wp-block-button__link has-text-color has-background has-border-color has-200-font-size has-custom-font-size wp-element-button" href="<?php echo esc_url( home_url( '/contact/' ) ); ?>" style="border-color:color-mix(in srgb, var(--wp--custom--color--text--on-dark) 38%, transparent);border-style:solid;border-width:1px;border-radius:var(--wp--preset--border-radius--500);color:var(--wp--custom--color--text--on-dark);background-color:transparent"><?php echo esc_html__( 'Send a brief first', 'ls-theme' ); ?></a></div>
 				<!-- /wp:button -->
 			</div>
 			<!-- /wp:buttons -->
diff --git a/patterns/sections/phase-support-focus.php b/patterns/sections/phase-support-focus.php
index 9e79a50..101d755 100644
--- a/patterns/sections/phase-support-focus.php
+++ b/patterns/sections/phase-support-focus.php
@@ -100,8 +100,8 @@
 
 	<!-- wp:buttons {"layout":{"type":"flex","justifyContent":"center"},"style":{"spacing":{"margin":{"top":"var:preset|spacing|60"}}}} -->
 	<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--60)">
-		<!-- wp:button {"className":"is-style-button-phase-primary"} -->
-		<div class="wp-block-button is-style-button-phase-primary"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Request Assessment', 'ls-theme' ); ?></a></div>
+		<!-- wp:button {"className":"is-style-button-phase-primary pum-triggercta"} -->
+		<div class="wp-block-button is-style-button-phase-primary pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Request Assessment', 'ls-theme' ); ?></a></div>
 		<!-- /wp:button -->
 	</div>
 	<!-- /wp:buttons -->
diff --git a/patterns/sections/services-cta.php b/patterns/sections/services-cta.php
index 832f8d5..136f5b4 100644
--- a/patterns/sections/services-cta.php
+++ b/patterns/sections/services-cta.php
@@ -44,8 +44,8 @@
 
 		<!-- wp:buttons {"layout":{"type":"flex","justifyContent":"center"},"style":{"spacing":{"margin":{"top":"var:preset|spacing|30"}}}} -->
 		<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--30)">
-			<!-- wp:button -->
-			<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Request a systems review', 'ls-theme' ); ?></a></div>
+			<!-- wp:button {"className":"pum-triggercta"} -->
+			<div class="wp-block-button pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Request a systems review', 'ls-theme' ); ?></a></div>
 			<!-- /wp:button -->
 		</div>
 		<!-- /wp:buttons -->
diff --git a/patterns/sections/work-discuss-project.php b/patterns/sections/work-discuss-project.php
index fa1bd1d..3254d3c 100644
--- a/patterns/sections/work-discuss-project.php
+++ b/patterns/sections/work-discuss-project.php
@@ -45,12 +45,12 @@
 
 				<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"var:preset|spacing|30"}}}} -->
 				<div class="wp-block-buttons" style="margin-top:var(--wp--preset--spacing--30)">
-					<!-- wp:button {"className":"is-style-button-secondary"} -->
-					<div class="wp-block-button is-style-button-secondary"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation →', 'ls-theme' ); ?></a></div>
+					<!-- wp:button {"className":"is-style-button-secondary pum-triggercta"} -->
+					<div class="wp-block-button is-style-button-secondary pum-triggercta"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/free-consultation/' ) ); ?>"><?php echo esc_html__( 'Book a consultation →', 'ls-theme' ); ?></a></div>
 					<!-- /wp:button -->
 
-					<!-- wp:button {"className":"is-style-button-secondary-outline"} -->
-					<div class="wp-block-button is-style-button-secondary-outline"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/contact/' ) ); ?>"><?php echo esc_html__( 'Send a brief first', 'ls-theme' ); ?></a></div>
+					<!-- wp:button {"className":"is-style-button-secondary-outline pum-triggerbrief"} -->
+					<div class="wp-block-button is-style-button-secondary-outline pum-triggerbrief"><a class="wp-block-button__link wp-element-button" href="<?php echo esc_url( home_url( '/contact/' ) ); ?>"><?php echo esc_html__( 'Send a brief first', 'ls-theme' ); ?></a></div>
 					<!-- /wp:button -->
 				</div>
 				<!-- /wp:buttons -->