diff --git a/src/sentry/sentry_apps/tasks/sentry_apps.py b/src/sentry/sentry_apps/tasks/sentry_apps.py
index e324fe91ef44..196ebb6087e0 100644
--- a/src/sentry/sentry_apps/tasks/sentry_apps.py
+++ b/src/sentry/sentry_apps/tasks/sentry_apps.py
@@ -38,6 +38,7 @@
 from sentry.exceptions import RestrictedIPAddress
 from sentry.hybridcloud.rpc.caching import cell_caching_service
 from sentry.incidents.models.incident import INCIDENT_STATUS, IncidentStatus
+from sentry.issues.grouptype import FeedbackGroup
 from sentry.issues.issue_occurrence import IssueOccurrence
 from sentry.models.activity import Activity
 from sentry.models.group import Group
@@ -148,6 +149,15 @@ def _webhook_event_data(
         event_context["occurrence"] = convert_dict_key_case(
             event.occurrence.to_dict(), snake_to_camel_case
         )
+        # Include the feedback message in metadata.value for alert integrations.
+        # Copy the dict: as_dict() shares it with event.data.
+        metadata = event_context.get("metadata") or {}
+        if (
+            event.occurrence.type == FeedbackGroup
+            and not metadata.get("value")
+            and event.occurrence.subtitle
+        ):
+            event_context["metadata"] = {**metadata, "value": event.occurrence.subtitle}
 
     # The URL has a regex OR in it ("|") which means `reverse` cannot generate
     # a valid URL (it can't know which option to pick). We have to manually
diff --git a/tests/sentry/sentry_apps/tasks/test_sentry_apps.py b/tests/sentry/sentry_apps/tasks/test_sentry_apps.py
index b30efe021bd5..d83c4816dad8 100644
--- a/tests/sentry/sentry_apps/tasks/test_sentry_apps.py
+++ b/tests/sentry/sentry_apps/tasks/test_sentry_apps.py
@@ -16,8 +16,10 @@
 from sentry.constants import SentryAppStatus
 from sentry.eventstream.types import EventStreamEventType
 from sentry.exceptions import RestrictedIPAddress
+from sentry.feedback.usecases.ingest.create_feedback import fix_for_issue_platform
 from sentry.incidents.models.incident import IncidentStatus
 from sentry.integrations.types import EventLifecycleOutcome
+from sentry.issues.grouptype import FeedbackGroup
 from sentry.issues.ingest import save_issue_occurrence
 from sentry.models.activity import Activity
 from sentry.sentry_apps.metrics import SentryAppWebhookFailureReason, SentryAppWebhookHaltReason
@@ -63,6 +65,7 @@
 from sentry.utils.sentry_apps.service_hook_manager import (
     create_or_update_service_hooks_for_installation,
 )
+from tests.sentry.feedback import mock_feedback_event
 from tests.sentry.issues.test_utils import OccurrenceTestMixin
 
 pytestmark = [requires_snuba]
@@ -461,6 +464,9 @@ def test_send_alert_event_with_groupevent(
         assert data["data"]["event"]["occurrence"] == convert_dict_key_case(
             occurrence.to_dict(), snake_to_camel_case
         )
+        # The metadata.value backfill is feedback-only: non-feedback occurrence
+        # payloads must not gain a value derived from the occurrence subtitle.
+        assert "value" not in data["data"]["event"].get("metadata", {})
         assert kwargs["headers"].keys() >= {
             "Content-Type",
             "Request-ID",
@@ -486,6 +492,51 @@ def test_send_alert_event_with_groupevent(
             mock_record=mock_record, outcome=EventLifecycleOutcome.SUCCESS, outcome_count=2
         )
 
+    @patch("sentry.utils.sentry_apps.webhooks.safe_urlopen", return_value=MockResponseInstance)
+    def test_feedback_alert_webhook_includes_message_in_metadata_value(
+        self, safe_urlopen: MagicMock
+    ) -> None:
+        raw = mock_feedback_event(self.project.id)
+        fixed = fix_for_issue_platform(raw)
+        # mock_feedback_event embeds project_id in the body; the store_event
+        # factory asserts zero normalization errors, so drop it first.
+        fixed.pop("project_id", None)
+        event = self.store_event(data=fixed, project_id=self.project.id)
+
+        occurrence_data = self.build_occurrence_data(
+            event_id=event.event_id,
+            project_id=self.project.id,
+            type=FeedbackGroup.type_id,
+            issue_title="User Feedback: Testing!!",
+            subtitle="Testing!!",
+            evidence_display=[{"name": "message", "value": "Testing!!", "important": True}],
+        )
+        occurrence, group_info = save_issue_occurrence(occurrence_data=occurrence_data, event=event)
+        assert group_info is not None
+
+        group_event = event.for_group(group_info.group)
+        group_event.occurrence = occurrence
+        rule_future = RuleFuture(rule=self.rule, kwargs={"sentry_app": self.sentry_app})
+
+        with self.tasks():
+            notify_sentry_app(group_event, [rule_future])
+
+        ((args, kwargs),) = safe_urlopen.call_args_list
+        payload = json.loads(kwargs["data"])
+        ev = payload["data"]["event"]
+
+        # The feedback message must land in metadata.value so consumers reading
+        # it see the feedback text.
+        assert ev["metadata"]["value"] == "Testing!!"
+
+        # Feedback text is also present in the standard event fields.
+        assert ev["message"] == "Testing!!"
+        assert ev["contexts"]["feedback"]["message"] == "Testing!!"
+        assert any(
+            row["name"] == "message" and row["value"] == "Testing!!"
+            for row in ev["occurrence"]["evidenceDisplay"]
+        )
+
     @patch("sentry.utils.sentry_apps.webhooks.safe_urlopen", return_value=MockResponse404)
     @patch("sentry.integrations.utils.metrics.EventLifecycle.record_event")
     def test_send_alert_event_with_3p_failure(