Tweak to blog post structure

Author: calcode

_posts/2012-04-22-increase-like-button-clicks.md

@@ -1,24 +1,24 @@
 ---
 layout: post
-title: Increase Like button clicks on informational websites
-permalink: increasing-like-button-clicks/
+title: Increase Like Button Clicks
+permalink: increase-like-button-clicks/
 ---
 A colleague of mine [Ross](http://rosstavendale.com/) suggested an interesting idea for increasing social sharing on informational websites. By placing social sharing buttons alongside key content, rather than at the top or bottom of a page, it highlights specific sections of a page that are likely to be shared. This approach could potentially boost the rate at which users interact with social sharing buttons, especially the Facebook Like button, ultimately expanding visibility and followers on Facebook.
 
 > I wanted to explore how this could work and understand its potential benefits—this took a bit more digging
 
 While it’s common for e-commerce websites to boost Like button clicks using Facebook Open Graph mark-up (e.g., declaring products as objects and placing share buttons alongside), this method is tailored to single-product pages. A great example of this is [ASOS](http://www.asos.com) where products are shared easily through social media.
 
-However, the question arose: How does this work on informational sites, where you're not sharing a product but rather specific sections of a page without compromising the message of the page as a whole? This was the aspect that intrigued me, and I wanted to understand how sites were pulling this off—and if there were any potential SEO implications.
+However, the question arose: How does this work on informational sites, where you're not sharing a product but rather specific sections of a page without compromising the message of the page as a whole? This was the aspect that intrigued me, and I wanted to understand how sites were pulling this off—and if there were any potential SEO implications.
 
 Let’s explore an example Ross shared with me: [Britain Magazine](http://www.britain-magazine.com/).
 
-Britain Magazine boosts Facebook Like button clicks by adding the ability to share individual quotes on a page. The challenge, however, is that only one set of Open Graph mark-up can be applied to a page. This means that the entire page would need to be focused on a single quote, despite containing other valuable content.
-
+Britain Magazine boosts Facebook Like button clicks by adding the ability to share individual quotes on a page. The challenge, however, is that only one set of Open Graph mark-up can be applied to a page. This means that the entire page would need to be focused on a single quote, despite containing other valuable content.
+
 
 ##How do they achieve this?
-It’s quite simple! They use one Like button for the homepage and then link to unique URLs for each quote. These URLs feature their own relevant Open Graph mark-up.
-
+It’s quite simple! They use one Like button for the homepage and then link to unique URLs for each quote. These URLs feature their own relevant Open Graph mark-up.
+
 This method ensures that every quote has its own unique URL. The visitor is not technically sharing the quote itself, but the unique URL for that quote—something the typical user won't notice. The actual URL being shared can be seen within the iFrame.
 
 ##The user journey
@@ -27,8 +27,8 @@ This method ensures that every quote has its own unique URL. The visitor is not
 - The visitor shares a unique URL [http://www.britain-magazine.com/special-post/quotes/alfred-tennyson/](http://www.britain-magazine.com/special-post/quotes/alfred-tennyson/), which only provides a single quote and no other content
 
 ## A great idea with wider implications*
-- SEO Benefits: Google will crawl these unique URLs, meaning each quote could be indexed as a separate page.
-- Improved User Experience: When shared, users land on a page with just the quote and navigation, rather than the original section of the homepage.
+- SEO Benefits: Google will crawl these unique URLs, meaning each quote could be indexed as a separate page.
+- Improved User Experience: When shared, users land on a page with just the quote and navigation, rather than the original section of the homepage.
 - Increased Engagement: This method likely increases Like button clicks across the site, helping boost overall engagement with your content.
 
-Essentially, this strategy provides an effective way to increase Like button clicks, improve visibility, and enhance brand interaction. While it may offer minimal SEO value and potential indexing issues (unless spider controls like noindex are used), it’s still a clever and creative way to encourage social sharing and engagement.
+Essentially, this strategy provides an effective way to increase Like button clicks, improve visibility, and enhance brand interaction. While it may offer minimal SEO value and potential indexing issues (unless spider controls like noindex are used), it’s still a clever and creative way to encourage social sharing and engagement.

_posts/2022-02-17-product-roadmaps.md

@@ -6,13 +6,11 @@ permalink: product-roadmaps
 
 I wanted to share some thoughts on how our product management team has approached one of the most divisive topics in the product community: product roadmaps.
 
----
 
 ## What was the aim?
 
 > Improve our current product roadmap so everyone across the business can understand what problems we intend to solve for users, in what order, and have some indication of when a customer *might* see these changes.
 
----
 
 ## What problem were we looking to solve?
 
@@ -28,21 +26,19 @@ The survey revealed that people found the roadmap unclear. Specifically, we hadn
 - When people might expect to see these changes  
 - Consistency in the level of detail provided
 
----
 
 ## How did we action the changes?
 
 We assumed that changing too much at once could create confusion. When solving multiple problems simultaneously, there’s always a risk of introducing new ones. To avoid this, we decided to work incrementally, starting with the existing format.
 
-### Our process:
+### Our process
 
 1. **Surveyed the business** to gather likes and dislikes about the current roadmap.  
 2. Held a **session with senior management** to understand their needs.  
 3. **Proposed and got approval** for recommended changes.  
 4. **Collaborated with product managers** to refine the updates.  
 5. **Communicated updates** to the company and provided guidance on the new roadmap.  
 
----
 
 ## Roadmap qualities
 
@@ -57,11 +53,10 @@ We introduced several key changes to make the roadmap clearer and more actionabl
 - **Consistent granularity** between items to improve readability.  
 - **Links to opportunity assessments** for evaluating the value of ideas.  
 
-### Example internal roadmap: 
+### Example internal roadmap:
 
 [![13PrMX.md.png](https://iili.io/13PrMX.md.png)](https://freeimage.host/i/13PrMX)
 
----
 
 ## What about a public roadmap? 
 
@@ -77,7 +72,6 @@ However, we’re working on an alternative public roadmap format for our communi
 
 [![13P4Pn.md.png](https://iili.io/13P4Pn.md.png)](https://freeimage.host/i/13P4Pn)
 
----
 
 ## What’s next?
 

_posts/2024-07-17-five-adages-product-managers.md

@@ -14,7 +14,6 @@ I recently came across these adages while browsing the web, and they resonated w
 
 Let’s explore each one and how you can apply them in your role as a Product Manager.
 
----
 
 ### Murphy’s Law
 
@@ -23,55 +22,51 @@ Let’s explore each one and how you can apply them in your role as a Product Ma
 
 This may sound gloomy, but I’ve found it to be a helpful mindset—especially after first hearing it in *Interstellar*.
 
-#### How to Apply It:
+#### How to Apply It
 - **Expect Challenges:** Working in software means recognizing that not everything is within your control. While you can manage certain aspects, you often depend on others (e.g., usable designs, reliable code) to ensure success.  
 - **Plan for Edge Cases:** Invest time in planning. Consider potential issues by discussing designs and implementations with engineers, always keeping the customer perspective in mind.  
 - **Stay Positive:** When things go wrong (and they will), approach problems with energy and positivity. Engage the right people to address the issue. View setbacks as opportunities to learn rather than as failures.
 
----
 
 ### Gilbert’s Law
 
 > “The biggest problem with any task or job is that no one tells you what and how to do it.”
 
 Fun fact: Gilbert also happens to be my father-in-law’s name!
 
-#### How to Apply It:
+#### How to Apply It
 - **Be Organized:** As a Product Manager, it’s your job to bring structure to ambiguity. Before diving into new work, take a moment to map out what’s needed to move from problem to solution.  
 - **Communicate Clearly:** Whether you’re using formal product development principles or a simple checklist, create a plan and share it with the right stakeholders. The plan can take as little as five minutes to draft, but its impact will be significant.
 
----
 
 ### Kidlin’s Law
 
 > “If you write the problem down clearly, then the matter is half solved.”
 
 I’m not sure where this adage originates, but it’s one of my favorites.
 
-#### How to Apply It:
+#### How to Apply It
 - **Define the Problem:** Writing a clear, succinct problem statement is one of the hardest—and most crucial—tasks in product development. A well-defined problem helps prevent teams from jumping to solutions prematurely.  
 - **Validate Understanding:** Replay the problem statement to your colleagues and customers. Is it specific? Is this the exact issue you want to solve?  
 - **Iterate Confidently:** Once you’ve nailed the problem, you can start exploring solutions. Expect to discover new insights along the way—that’s part of the process.
 
----
 
 ### Wilson’s Law
 
 > “Wealth is not an immediate goal but a byproduct of prioritizing knowledge and intelligence.”
 
 This might sound counterintuitive at first, but there’s more to it than meets the eye.
 
-#### How to Apply It:
+#### How to Apply It
 - **Focus on Growth:** Your value as a Product Manager increases with experience. Take on challenges that push you outside your comfort zone, and you’ll open doors to new opportunities.  
 - **Redefine Wealth:** Wealth isn’t just about money. Roles that emphasize the product and people can be deeply rewarding. Also, don’t forget to prioritize what truly matters—like family and personal time.
 
----
 
 ### Falkland’s Law
 
 > “Think about the things that are absolutely necessary.”
 
 This adage is a game-changer for prioritization.
 
-#### How to Apply It:
+#### How to Apply It
 - **Stay Focused:** Once you’ve identified a specific problem, resist the temptation to tackle unrelated issues. Stay disciplined and solve the problem you set out to address.