diff --git a/app/layout.tsx b/app/layout.tsx
index f7e343d..9ee39ba 100644
--- a/app/layout.tsx
+++ b/app/layout.tsx
@@ -23,7 +23,7 @@ const newsreader = Newsreader({
 });
 
 export const metadata: Metadata = {
-  title: "LBP Simulator | Balancer",
+  title: "Liquidity Bootstrapping Pools | Balancer",
   description: "Simulate a LBP sale to understand price discovery.",
   icons: {
     icon: [
diff --git a/components/layout/CommomQuestions.tsx b/components/layout/CommomQuestions.tsx
index 4756d54..a01c5ac 100644
--- a/components/layout/CommomQuestions.tsx
+++ b/components/layout/CommomQuestions.tsx
@@ -29,7 +29,7 @@ const QUESTIONS = [
       "Yes. LBPs offer the flexibility to implement structured fixed price strategies over time, enabling teams to launch tokens in a more efficient and controlled manner.",
   },
   {
-    question: "I wanted to deploy a LBP on a EVM with no support. How can I proceed?",
+    question: "The chain I want to deploy on isn't supported yet. What are my options?",
     answer:
       "Contact our product and support team to learn more about new integrations and other issues.",
   },
diff --git a/components/layout/Insights.tsx b/components/layout/Insights.tsx
index bdd1277..bd7a06e 100644
--- a/components/layout/Insights.tsx
+++ b/components/layout/Insights.tsx
@@ -33,13 +33,13 @@ const INSIGHTS = [
       {
         subtitle: "Invert the Mechanics",
         paragraph:
-          "Reverse the standard logic by starting with high collateral weight (e.g., 90% DAI) to generate natural upward price pressure.",
+          "Start with high collateral weight (e.g., 90% DAI) to create natural upward price pressure as weights shift.",
         Icon: RefreshCcw,
       },
       {
         subtitle: "Passive Accumulation",
         paragraph:
-          "Operate as an automated limit order where arbitrageurs are incentivized to fill your treasury organically as weights adjust.",
+          "Function as an automated limit order: arbitrageurs fill your treasury with collateral as pool weights shift, requiring no active management.",
         Icon: Magnet,
       },
       {
diff --git a/components/layout/KPI.tsx b/components/layout/KPI.tsx
index 853d3cb..ff392db 100644
--- a/components/layout/KPI.tsx
+++ b/components/layout/KPI.tsx
@@ -79,35 +79,35 @@ export function KPI() {
       <div className="grid gap-12 rounded-[28px] bg-background/80 px-6 py-8 md:grid-cols-3 md:px-10 items-center justify-center">
         <div className="flex flex-col items-center text-center gap-2">
           <div className="text-sm uppercase tracking-[0.2em] text-muted-foreground">
-            Historical amount raised
+            Total Raised
           </div>
           <div className="text-4xl md:text-5xl font-semibold text-[#E6C8A3]">
             {formatCurrency(raised)}
           </div>
           <div className="text-sm text-muted-foreground">
-            Liquidity bootstrapped through on-chain auctions.
+            Bootstrapped through on-chain auctions across all LBPs.
           </div>
         </div>
         <div className="flex flex-col items-center text-center gap-2">
           <div className="text-sm uppercase tracking-[0.2em] text-muted-foreground">
-            LBP pools created
+            LBPs Launched
           </div>
           <div className="text-4xl md:text-5xl font-semibold text-[#E6C8A3]">
             {formatCount(pools)}
           </div>
           <div className="text-sm text-muted-foreground">
-            Verified launches across ecosystems and communities.
+            Completed launches across ecosystems and communities.
           </div>
         </div>
         <div className="flex flex-col items-center text-center gap-2">
           <div className="text-sm uppercase tracking-[0.2em] text-muted-foreground">
-            Single participants
+            Unique participants
           </div>
           <div className="text-4xl md:text-5xl font-semibold text-[#E6C8A3]">
             {formatCount(participants)}
           </div>
           <div className="text-sm text-muted-foreground">
-            Unique participants across LBP launches.
+            Individual wallets that participated in LBP launches.
           </div>
         </div>
       </div>
diff --git a/components/layout/Live.tsx b/components/layout/Live.tsx
index 302a560..115e82d 100644
--- a/components/layout/Live.tsx
+++ b/components/layout/Live.tsx
@@ -34,7 +34,10 @@ export function Live() {
     });
 
     return points
-      .map((p, idx) => `${idx === 0 ? "M" : "L"} ${p.x.toFixed(2)} ${p.y.toFixed(2)}`)
+      .map(
+        (p, idx) =>
+          `${idx === 0 ? "M" : "L"} ${p.x.toFixed(2)} ${p.y.toFixed(2)}`,
+      )
       .join(" ");
   })();
 
@@ -51,11 +54,12 @@ export function Live() {
               Live on Balancer
             </p>
             <h2 className="text-3xl md:text-4xl font-semibold tracking-tight">
-              Launch, divest, and buy back tokens, securely on-chain.
+              Launch, divest, and buy back tokens, all transparent.
             </h2>
             <p className="text-base md:text-lg text-[#171717]/70 dark:text-white/70 max-w-lg">
-              Launch with confidence using programmable LBP mechanics built for
-              fair price discovery and transparent allocation.
+              Built for fair price discovery and minimal market impact, whether
+              you're launching a token, executing a buyback, or divesting a
+              treasury position.
             </p>
             <div className="mt-4">
               <Link href="/lbp-simulator">
@@ -80,16 +84,35 @@ export function Live() {
                 <div className="mt-4 flex-1 min-h-0 rounded-2xl border border-[#171717]/10 bg-white/40 p-3 dark:border-white/10 dark:bg-black/20">
                   <svg viewBox="0 0 100 60" className="h-full w-full">
                     <defs>
-                      <linearGradient id="lbpStroke" x1="0%" y1="0%" x2="100%" y2="0%">
+                      <linearGradient
+                        id="lbpStroke"
+                        x1="0%"
+                        y1="0%"
+                        x2="100%"
+                        y2="0%"
+                      >
                         <stop offset="0%" stopColor="#E6C8A3" stopOpacity="1" />
-                        <stop offset="55%" stopColor="#E1B782" stopOpacity="1" />
-                        <stop offset="100%" stopColor="#EADBC8" stopOpacity="1" />
+                        <stop
+                          offset="55%"
+                          stopColor="#E1B782"
+                          stopOpacity="1"
+                        />
+                        <stop
+                          offset="100%"
+                          stopColor="#EADBC8"
+                          stopOpacity="1"
+                        />
                       </linearGradient>
                       <clipPath id="elapsedClip">
                         <rect x="0" y="0" width={100 * progress} height="60" />
                       </clipPath>
                       <clipPath id="remainingClip">
-                        <rect x={100 * progress} y="0" width={100 - 100 * progress} height="60" />
+                        <rect
+                          x={100 * progress}
+                          y="0"
+                          width={100 - 100 * progress}
+                          height="60"
+                        />
                       </clipPath>
                     </defs>
 
@@ -138,7 +161,9 @@ export function Live() {
                 </div>
                 <div className="mt-4 flex items-center justify-between text-xs text-[#171717]/60 dark:text-white/60">
                   <span>Token price</span>
-                  <span className="text-[#171717] dark:text-white">$1.50 USDC</span>
+                  <span className="text-[#171717] dark:text-white">
+                    $1.50 USDC
+                  </span>
                 </div>
               </div>
             </div>
diff --git a/components/layout/UseCases.tsx b/components/layout/UseCases.tsx
index e22c223..126713a 100644
--- a/components/layout/UseCases.tsx
+++ b/components/layout/UseCases.tsx
@@ -21,7 +21,7 @@ const SLIDES = [
     slug: "buy-back",
     title: "Buy Back",
     description:
-      "Programmatic buy-backs with transparent price discovery and predictable liquidity.",
+      "Automated buybacks with transparent price discovery and controlled market impact.",
     benefits: ["Market Stability", "Fair Pricing", "Transparent Execution"],
     Icon: RefreshCcw,
     caseStudy: {
@@ -49,7 +49,7 @@ const SLIDES = [
     slug: "token-launches",
     title: "Token Launches",
     description:
-      "Fair price discovery for new tokens. Let the market find the right price through an LBP.",
+      "Let the market set the price. Fairly, transparently, and without bot interference.",
     benefits: ["No Bot Sniping", "Deep Initial Liquidity", "Community Driven"],
     Icon: Rocket,
     caseStudy: {
@@ -81,7 +81,7 @@ const SLIDES = [
     slug: "divestment",
     title: "Investment & Divestment",
     description:
-      "Gradual, market-driven divestment with configurable weights and transparent execution.",
+      "Gradually enter or exit positions with configurable parameters and minimal price impact.",
     benefits: ["Minimal Price Impact", "Controlled Flow", "Verified Discovery"],
     Icon: TrendingDown,
     caseStudy: {
@@ -167,44 +167,46 @@ const UseCases = ({ activeIndex, onSelect, openCaseSlug }: UseCasesProps) => {
     return url.toString();
   }, []);
 
-  const animateDeck = useCallback((currentActiveIndex: number) => {
-    SLIDES.forEach((_, slideIndex) => {
-      const wrapper = wrapperRefs.current[slideIndex];
-      const card = cardRefs.current[slideIndex];
-      if (!wrapper || !card) return;
+  const animateDeck = useCallback(
+    (currentActiveIndex: number) => {
+      SLIDES.forEach((_, slideIndex) => {
+        const wrapper = wrapperRefs.current[slideIndex];
+        const card = cardRefs.current[slideIndex];
+        if (!wrapper || !card) return;
 
-      const position = getVisualPosition(slideIndex, currentActiveIndex);
-      const layout = CARD_LAYOUT[position];
-      const isFocused = position === 0;
-      const scale = isFocused ? 1.1 : 1;
-      const mobileOffsetY =
-        position === 0 ? -8 : position === 1 ? -28 : -48;
-      const translateX = isMobile ? 0 : layout.offsetX;
-      const translateY = isMobile ? mobileOffsetY : isFocused ? -18 : 0;
-      const rotate = isMobile ? 0 : layout.rotate;
-      const deckScale = isMobile ? 1 : scale;
+        const position = getVisualPosition(slideIndex, currentActiveIndex);
+        const layout = CARD_LAYOUT[position];
+        const isFocused = position === 0;
+        const scale = isFocused ? 1.1 : 1;
+        const mobileOffsetY = position === 0 ? -8 : position === 1 ? -28 : -48;
+        const translateX = isMobile ? 0 : layout.offsetX;
+        const translateY = isMobile ? mobileOffsetY : isFocused ? -18 : 0;
+        const rotate = isMobile ? 0 : layout.rotate;
+        const deckScale = isMobile ? 1 : scale;
 
-      animate(wrapper, {
-        translateX,
-        translateY,
-        rotate,
-        scale: deckScale,
-        duration: 420,
-        easing: "easeOutQuad",
-      });
+        animate(wrapper, {
+          translateX,
+          translateY,
+          rotate,
+          scale: deckScale,
+          duration: 420,
+          easing: "easeOutQuad",
+        });
 
-      // Set z-index immediately to prevent overlap issues during transition
-      wrapper.style.zIndex = (isFocused ? 40 : layout.baseZ).toString();
+        // Set z-index immediately to prevent overlap issues during transition
+        wrapper.style.zIndex = (isFocused ? 40 : layout.baseZ).toString();
 
-      animate(card, {
-        boxShadow: isFocused
-          ? "0 24px 60px rgba(230, 200, 163, 0.35)"
-          : "0 18px 35px rgba(15, 23, 42, 0.2)",
-        duration: 420,
-        easing: "easeOutQuad",
+        animate(card, {
+          boxShadow: isFocused
+            ? "0 24px 60px rgba(230, 200, 163, 0.35)"
+            : "0 18px 35px rgba(15, 23, 42, 0.2)",
+          duration: 420,
+          easing: "easeOutQuad",
+        });
       });
-    });
-  }, [isMobile]);
+    },
+    [isMobile],
+  );
 
   useEffect(() => {
     // Initialize styles for all slides
@@ -216,8 +218,7 @@ const UseCases = ({ activeIndex, onSelect, openCaseSlug }: UseCasesProps) => {
       const position = getVisualPosition(slideIndex, activeIndex);
       const layout = CARD_LAYOUT[position];
       const isFocused = position === 0;
-      const mobileOffsetY =
-        position === 0 ? -8 : position === 1 ? -28 : -48;
+      const mobileOffsetY = position === 0 ? -8 : position === 1 ? -28 : -48;
       const translateX = isMobile ? 0 : layout.offsetX;
       const translateY = isMobile ? mobileOffsetY : isFocused ? -18 : 0;
       const rotate = isMobile ? 0 : layout.rotate;
diff --git a/components/lbp-simulator/Hero.tsx b/components/lbp-simulator/Hero.tsx
index 785f1d7..0fa8363 100644
--- a/components/lbp-simulator/Hero.tsx
+++ b/components/lbp-simulator/Hero.tsx
@@ -45,7 +45,7 @@ export function Hero() {
         ref={subtitleRef}
         className="text-lg md:text-xl text-muted-foreground max-w-2xl mb-8"
       >
-        Programmable, on-chain price discovery for fair token launches, and more.
+        Programmable price discovery for token launches, buybacks, and treasury diversification. All on-chain.
       </p>
       <div className="flex flex-col sm:flex-row gap-4">
           <Link
@@ -73,7 +73,7 @@ export function Hero() {
               rel="noopener noreferrer"
               onClick={trackReportDownload}
             >
-              Get the 961 LBPs Analysis
+              Read the 961 LBPs Analysis
             </a>
           </Button>
         </div>