diff --git a/core/languages/de/core.php b/core/languages/de/core.php
index 8c38560..d6b8252 100644
--- a/core/languages/de/core.php
+++ b/core/languages/de/core.php
@@ -187,4 +187,10 @@
     'core.datatable.paginate_next' => 'Weiter',
     'core.datatable.paginate_prev' => 'Zurück',
     'core.nav.modules_manage' => 'Verwalten',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'Medium auswählen',
+    'core.media.field.clear'           => 'Entfernen',
+    'core.media.field.preview_alt'     => 'Vorschau des ausgewählten Mediums',
+    'core.media.field.file'            => 'Ausgewählte Datei',
 ];
diff --git a/core/languages/en/core.php b/core/languages/en/core.php
index 8886668..488339d 100644
--- a/core/languages/en/core.php
+++ b/core/languages/en/core.php
@@ -191,4 +191,10 @@
     'core.datatable.paginate_next' => 'Next',
     'core.datatable.paginate_prev' => 'Previous',
     'core.nav.modules_manage' => 'Manage',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'Choose media',
+    'core.media.field.clear'           => 'Clear',
+    'core.media.field.preview_alt'     => 'Selected media preview',
+    'core.media.field.file'            => 'Selected file',
 ];
diff --git a/core/languages/es/core.php b/core/languages/es/core.php
index 58e4cab..ec1def2 100644
--- a/core/languages/es/core.php
+++ b/core/languages/es/core.php
@@ -187,4 +187,10 @@
     'core.datatable.paginate_next' => 'Siguiente',
     'core.datatable.paginate_prev' => 'Anterior',
     'core.nav.modules_manage' => 'Gestionar',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'Elegir medio',
+    'core.media.field.clear'           => 'Quitar',
+    'core.media.field.preview_alt'     => 'Vista previa del medio seleccionado',
+    'core.media.field.file'            => 'Archivo seleccionado',
 ];
diff --git a/core/languages/fr/core.php b/core/languages/fr/core.php
index 47d91a4..a6fd822 100644
--- a/core/languages/fr/core.php
+++ b/core/languages/fr/core.php
@@ -187,4 +187,10 @@
     'core.datatable.paginate_next' => 'Suivant',
     'core.datatable.paginate_prev' => 'Précédent',
     'core.nav.modules_manage' => 'Gérer',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'Choisir un média',
+    'core.media.field.clear'           => 'Retirer',
+    'core.media.field.preview_alt'     => 'Aperçu du média sélectionné',
+    'core.media.field.file'            => 'Fichier sélectionné',
 ];
diff --git a/core/languages/hi/core.php b/core/languages/hi/core.php
index 239eeef..b1d7937 100644
--- a/core/languages/hi/core.php
+++ b/core/languages/hi/core.php
@@ -187,4 +187,10 @@
     'core.datatable.paginate_next' => 'अगला',
     'core.datatable.paginate_prev' => 'पिछला',
     'core.nav.modules_manage' => 'प्रबंधित करें',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'मीडिया चुनें',
+    'core.media.field.clear'           => 'हटाएँ',
+    'core.media.field.preview_alt'     => 'चयनित मीडिया का प्रीव्यू',
+    'core.media.field.file'            => 'चयनित फ़ाइल',
 ];
diff --git a/core/languages/pt/core.php b/core/languages/pt/core.php
index 900f47a..b8afb57 100644
--- a/core/languages/pt/core.php
+++ b/core/languages/pt/core.php
@@ -187,4 +187,10 @@
     'core.datatable.paginate_next' => 'Próximo',
     'core.datatable.paginate_prev' => 'Anterior',
     'core.nav.modules_manage' => 'Gerenciar',
+
+    // Media picker field (Tiger_View_Helper_MediaField) — shared by the Identity, CMS and SEO screens.
+    'core.media.field.choose'          => 'Escolher mídia',
+    'core.media.field.clear'           => 'Remover',
+    'core.media.field.preview_alt'     => 'Pré-visualização da mídia selecionada',
+    'core.media.field.file'            => 'Arquivo selecionado',
 ];
diff --git a/library/Tiger/View/Helper/MediaField.php b/library/Tiger/View/Helper/MediaField.php
index 62d6ce2..55aae6c 100644
--- a/library/Tiger/View/Helper/MediaField.php
+++ b/library/Tiger/View/Helper/MediaField.php
@@ -29,7 +29,8 @@ public function mediaField($name, $value = '', array $options = [])
         $esc      = function ($s) { return htmlspecialchars((string) $s, ENT_QUOTES); };
         $kind     = (string) ($options['kind'] ?? '');
         $multiple = !empty($options['multiple']) ? '1' : '0';
-        $label    = (string) ($options['label'] ?? 'Choose media');
+        // A caller-supplied label is already localized by the view; only the default needs a key.
+        $label    = (string) ($options['label'] ?? $this->_t('core.media.field.choose', 'Choose media'));
         $id       = (string) ($options['id'] ?? $name);
         $value    = (string) $value;
         $hasVal   = trim($value) !== '';
@@ -41,9 +42,14 @@ public function mediaField($name, $value = '', array $options = [])
             $row   = $model->findById($value);
             if ($row) {
                 $m = $row->toArray();
+                // The preview conveys WHICH media is selected, so it carries real alt text rather
+                // than being marked decorative; the non-image tile gets the same treatment.
+                $altText  = $this->_t('core.media.field.preview_alt', 'Selected media preview');
+                $fileText = $this->_t('core.media.field.file', 'Selected file');
                 $preview = ($m['kind'] === 'image')
-                    ? '<img src="' . $esc($model->thumbUrl($m)) . '" alt="" style="width:56px;height:56px;object-fit:cover;border-radius:6px;">'
-                    : '<span class="d-inline-flex align-items-center justify-content-center bg-body-secondary rounded" style="width:56px;height:56px;"><i class="fa-solid fa-file"></i></span>';
+                    ? '<img src="' . $esc($model->thumbUrl($m)) . '" alt="' . $esc($altText) . '" style="width:56px;height:56px;object-fit:cover;border-radius:6px;">'
+                    : '<span class="d-inline-flex align-items-center justify-content-center bg-body-secondary rounded" style="width:56px;height:56px;" title="' . $esc($fileText) . '">'
+                      . '<i class="fa-solid fa-file" aria-hidden="true"></i><span class="visually-hidden">' . $esc($fileText) . '</span></span>';
             }
         }
 
@@ -52,7 +58,38 @@ public function mediaField($name, $value = '', array $options = [])
             . '<input type="hidden" name="' . $esc($name) . '" id="' . $esc($id) . '" value="' . $esc($value) . '">'
             . '<button type="button" class="btn btn-sm btn-outline-primary" data-media-choose data-kind="' . $esc($kind) . '" data-multiple="' . $multiple . '">'
             . '<i class="fa-solid fa-photo-film me-1"></i>' . $esc($label) . '</button>'
-            . '<button type="button" class="btn btn-sm btn-outline-secondary" data-media-clear' . ($hasVal ? '' : ' hidden') . '>Clear</button>'
+            . '<button type="button" class="btn btn-sm btn-outline-secondary" data-media-clear' . ($hasVal ? '' : ' hidden') . '>'
+            . $esc($this->_t('core.media.field.clear', 'Clear')) . '</button>'
             . '</div>';
     }
+
+    /**
+     * Translate a key, falling back to the English literal.
+     *
+     * A view helper has no `$this->t()`, so this routes through the registered `t` helper when a
+     * view is attached (inheriting its source-locale fallback), then the registry translator, then
+     * the literal. Fail-soft by design: this helper is also instantiated bare (no view, no
+     * translator) in tests, and a raw key rendered into a button would be worse than English.
+     *
+     * @param  string $key      the translation key
+     * @param  string $fallback the English literal to use when nothing resolves
+     * @return string           the translated text, or the fallback
+     */
+    protected function _t($key, $fallback)
+    {
+        try {
+            if ($this->view instanceof Zend_View_Interface && method_exists($this->view, 't')) {
+                $out = (string) $this->view->t($key);
+                if ($out !== '' && $out !== $key) { return $out; }
+            }
+            if (Zend_Registry::isRegistered('Zend_Translate')) {
+                $tr  = Zend_Registry::get('Zend_Translate');
+                $out = (string) $tr->translate($key);
+                if ($out !== '' && $out !== $key) { return $out; }
+            }
+        } catch (Throwable $e) {
+            // fail-open — a head/label lookup must never break a render
+        }
+        return $fallback;
+    }
 }