diff --git a/docs/releasing.md b/docs/releasing.md
index 38787c5..01f1b43 100644
--- a/docs/releasing.md
+++ b/docs/releasing.md
@@ -1,6 +1,6 @@
 # Releasing PLAY.
 
-## Versioning before 1.0
+## Versioning
 
 - Publish a minor release for a meaningful batch of user-visible capabilities or behavior changes.
 - Publish a patch release for corrections to the latest supported release.
@@ -38,7 +38,7 @@ Partner Center identity used by the package:
 - Package/Properties/PublisherDisplayName: `Dev Jam Studio`
 - Store ID: `9NXXT91JCTHX`
 
-The Store package version is derived from PLAY.'s semantic version by adding one to the semantic major and reserving the fourth component for Store use. For example, PLAY. `0.16.0` produces package version `1.16.0.0`, and PLAY. `1.0.0` produces `2.0.0.0`.
+The Store package keeps PLAY.'s semantic version unchanged in its first three components and reserves the fourth component for Store use. For example, PLAY. `1.16.0` produces package version `1.16.0.0`. Store builds require PLAY. `1.x` or later because Microsoft package versions cannot start with zero.
 
 Build locally on Windows with the Windows SDK installed:
 
diff --git a/package.json b/package.json
index 4128666..f9a58b7 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "playdot-player",
-  "version": "0.16.0",
+  "version": "1.16.0",
   "private": true,
   "workspaces": [
     "website"
diff --git a/scripts/build-msix.ps1 b/scripts/build-msix.ps1
index 5ab6e3d..f9b7440 100644
--- a/scripts/build-msix.ps1
+++ b/scripts/build-msix.ps1
@@ -26,24 +26,27 @@ if ([string]::IsNullOrWhiteSpace($Version)) {
 }
 
 if ($Version -notmatch '^(\d+)\.(\d+)\.(\d+)$') {
-  throw "Version '$Version' must contain exactly three numeric components, such as 0.16.0."
+  throw "Version '$Version' must contain exactly three numeric components, such as 1.16.0."
 }
 
 $appMajor = [int]$Matches[1]
 $appMinor = [int]$Matches[2]
 $appPatch = [int]$Matches[3]
-$packageMajor = $appMajor + 1
 
-foreach ($component in @($packageMajor, $appMinor, $appPatch)) {
+if ($appMajor -lt 1) {
+  throw "Microsoft Store package versions require a non-zero major version. Use PLAY. 1.x or later."
+}
+
+foreach ($component in @($appMajor, $appMinor, $appPatch)) {
   if ($component -lt 0 -or $component -gt 65535) {
     throw "Version '$Version' cannot be mapped to a valid Microsoft Store package version."
   }
 }
 
-# The Store requires a four-part package version whose first component is non-zero
-# and reserves the fourth component. Offset the semantic major by one so pre-1.0
-# PLAY. versions remain monotonic: 0.16.0 -> 1.16.0.0, 1.0.0 -> 2.0.0.0.
-$packageVersion = "$packageMajor.$appMinor.$appPatch.0"
+# Keep PLAY.'s public semantic version identical to the first three MSIX
+# components. Microsoft requires a four-part package version and reserves
+# the fourth component, so PLAY. 1.16.0 maps directly to MSIX 1.16.0.0.
+$packageVersion = "$appMajor.$appMinor.$appPatch.0"
 
 if (-not $SkipBuild) {
   & bun run setup-lib
diff --git a/src-tauri/Cargo.lock b/src-tauri/Cargo.lock
index 2f22f4a..333ab31 100644
--- a/src-tauri/Cargo.lock
+++ b/src-tauri/Cargo.lock
@@ -2912,7 +2912,7 @@ checksum = "7edddbd0b52d732b21ad9a5fab5c704c14cd949e5e9a1ec5929a24fded1b904c"
 
 [[package]]
 name = "playdot-player"
-version = "0.16.0"
+version = "1.16.0"
 dependencies = [
  "lofty",
  "serde",
diff --git a/src-tauri/Cargo.toml b/src-tauri/Cargo.toml
index 75cebcd..7e8a3f1 100644
--- a/src-tauri/Cargo.toml
+++ b/src-tauri/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "playdot-player"
-version = "0.16.0"
+version = "1.16.0"
 description = "Windows-first video player with Tauri and libmpv"
 authors = ["playdot player"]
 edition = "2021"
diff --git a/src-tauri/tauri.conf.json b/src-tauri/tauri.conf.json
index d881247..efc2f2b 100644
--- a/src-tauri/tauri.conf.json
+++ b/src-tauri/tauri.conf.json
@@ -2,7 +2,7 @@
   "$schema": "https://schema.tauri.app/config/2",
   "productName": "PLAY.",
   "mainBinaryName": "playdot-player",
-  "version": "0.16.0",
+  "version": "1.16.0",
   "identifier": "com.playdot.player",
   "build": {
     "beforeDevCommand": "bun run dev",