diff --git a/.changeset/quiet-lions-warn.md b/.changeset/quiet-lions-warn.md
new file mode 100644
index 00000000..f8d1d8fd
--- /dev/null
+++ b/.changeset/quiet-lions-warn.md
@@ -0,0 +1,5 @@
+---
+'posthog_flutter': patch
+---
+
+Warn in debug builds when `preloadFeatureFlags` or `bootstrap` are set on Flutter web, where they are not applied, and document that `identify`/`group` reload feature flags
diff --git a/posthog_flutter/lib/posthog_flutter_web.dart b/posthog_flutter/lib/posthog_flutter_web.dart
index 33cc43d9..fd5e88c1 100644
--- a/posthog_flutter/lib/posthog_flutter_web.dart
+++ b/posthog_flutter/lib/posthog_flutter_web.dart
@@ -69,6 +69,22 @@ class PosthogFlutterWeb extends PosthogFlutterPlatformInterface {
     final ph = posthog;
     _config = config;
 
+    // posthog-js is initialized by the host app, so a few config options never
+    // reach it. Warn instead of silently ignoring them.
+    if (!config.preloadFeatureFlags) {
+      printIfDebug(
+        'Warning: PostHogConfig.preloadFeatureFlags is not applied on Flutter web. '
+        'posthog-js is initialized by your app, so set '
+        'advanced_disable_feature_flags_on_first_load in your posthog.init({...}) call instead.',
+      );
+    }
+    if (config.bootstrap != null) {
+      printIfDebug(
+        'Warning: PostHogConfig.bootstrap is not applied on Flutter web. '
+        'Configure bootstrap in your posthog.init({...}) call instead.',
+      );
+    }
+
     WebCanvasMaskProvider(config).register();
 
     if (config.onFeatureFlags != null && ph != null) {
diff --git a/posthog_flutter/lib/src/posthog.dart b/posthog_flutter/lib/src/posthog.dart
index b38368e9..ee8157b9 100644
--- a/posthog_flutter/lib/src/posthog.dart
+++ b/posthog_flutter/lib/src/posthog.dart
@@ -117,6 +117,9 @@ class Posthog {
   ///
   /// Returns a [Future] that completes when the identify call has been queued.
   ///
+  /// Note that identifying a user reloads feature flags, which issues a
+  /// `/flags` request even when [PostHogConfig.preloadFeatureFlags] is `false`.
+  ///
   /// **Example:**
   /// ```dart
   /// await Posthog().identify(
@@ -544,6 +547,9 @@ class Posthog {
   ///
   /// Returns a [Future] that completes when the group call has been queued.
   ///
+  /// Note that setting a group reloads feature flags, which issues a `/flags`
+  /// request even when [PostHogConfig.preloadFeatureFlags] is `false`.
+  ///
   /// **Example:**
   /// ```dart
   /// await Posthog().group(
diff --git a/posthog_flutter/lib/src/posthog_config.dart b/posthog_flutter/lib/src/posthog_config.dart
index 260740ab..2e53065f 100644
--- a/posthog_flutter/lib/src/posthog_config.dart
+++ b/posthog_flutter/lib/src/posthog_config.dart
@@ -115,7 +115,18 @@ class PostHogConfig {
 
   /// Whether feature flags are loaded when the SDK starts.
   ///
-  /// Defaults to `true`.
+  /// Defaults to `true`, which means every SDK start issues a `/flags` request.
+  /// Set it to `false` if you evaluate flags lazily (via
+  /// `Posthog().reloadFeatureFlags()`) and want to avoid that request.
+  ///
+  /// Note that `Posthog().identify()`, `Posthog().group()` and the
+  /// `set*PropertiesForFlags` helpers reload feature flags as well, so turning
+  /// preloading off only removes the request made at startup.
+  ///
+  /// **Flutter web:** not applied. The web SDK hooks onto an already-initialized
+  /// posthog-js instance, so set
+  /// [`advanced_disable_feature_flags_on_first_load`](https://posthog.com/docs/libraries/js/config)
+  /// in your `posthog.init({...})` call instead.
   var preloadFeatureFlags = true;
 
   /// Whether the SDK captures application lifecycle events automatically.
diff --git a/posthog_flutter/test/posthog_flutter_web_setup_test.dart b/posthog_flutter/test/posthog_flutter_web_setup_test.dart
new file mode 100644
index 00000000..ec28b787
--- /dev/null
+++ b/posthog_flutter/test/posthog_flutter_web_setup_test.dart
@@ -0,0 +1,53 @@
+@TestOn('browser')
+library;
+
+import 'dart:async';
+
+import 'package:flutter_test/flutter_test.dart';
+import 'package:posthog_flutter/posthog_flutter.dart';
+import 'package:posthog_flutter/posthog_flutter_web.dart';
+
+/// posthog-js is initialized by the host app on web, so options the plugin
+/// cannot forward must warn instead of silently doing nothing.
+void main() {
+  TestWidgetsFlutterBinding.ensureInitialized();
+
+  Future<List<String>> setupCapturingLogs(PostHogConfig config) async {
+    final logs = <String>[];
+    await runZoned(
+      () => PosthogFlutterWeb().setup(config),
+      zoneSpecification: ZoneSpecification(
+        print: (_, __, ___, line) => logs.add(line),
+      ),
+    );
+    return logs;
+  }
+
+  test('warns that preloadFeatureFlags is not applied on web', () async {
+    final config = PostHogConfig('test_project_token');
+    config.preloadFeatureFlags = false;
+
+    final logs = await setupCapturingLogs(config);
+
+    final warnings =
+        logs.where((line) => line.contains('preloadFeatureFlags')).toList();
+    expect(warnings, hasLength(1));
+    expect(warnings.single,
+        contains('advanced_disable_feature_flags_on_first_load'));
+  });
+
+  test('does not warn when preloadFeatureFlags keeps its default', () async {
+    final logs = await setupCapturingLogs(PostHogConfig('test_project_token'));
+
+    expect(logs.where((line) => line.contains('preloadFeatureFlags')), isEmpty);
+  });
+
+  test('warns that bootstrap is not applied on web', () async {
+    final config = PostHogConfig('test_project_token');
+    config.bootstrap = PostHogBootstrapConfig(distinctId: 'user-1');
+
+    final logs = await setupCapturingLogs(config);
+
+    expect(logs.where((line) => line.contains('bootstrap')), hasLength(1));
+  });
+}