From 86b3060cea44c1f95a2d4bc00accb05ed4d3bb8e Mon Sep 17 00:00:00 2001 From: Zeger-Jan van de Weg Date: Mon, 24 Aug 2026 13:11:12 -0700 Subject: [PATCH 1/5] Enhance strategy.md with description and core belief Added a description field to the strategy document and expanded on the core belief section. --- nuxt/content/handbook/company/strategy.md | 32 ++++++++++++++++------- 1 file changed, 23 insertions(+), 9 deletions(-) diff --git a/nuxt/content/handbook/company/strategy.md b/nuxt/content/handbook/company/strategy.md index 2b6f93f9cf..0d5cd4a30c 100644 --- a/nuxt/content/handbook/company/strategy.md +++ b/nuxt/content/handbook/company/strategy.md @@ -1,19 +1,33 @@ --- -title: "Strategy" +title: Strategy +description: 'FlowFuse company strategy' --- # Strategy Please also review: -* our [company values](/handbook/company/values/). -* our [Messaging Framework](/handbook/marketing/messaging/). -## FlowFuse's Mission - -FlowFuse will empower 1 billion people to fuse the digital realm and physical -reality through building bespoke workflows, applications, and integrations, -unleashing their creativity so that they can effortlessly leverage their own -skills and expertise. +- our [company values](/handbook/company/values/). +- our [Messaging Framework](/handbook/marketing/messaging/). + +## Core Belief + + + +The physical world must adopt tailor made software like digital companies have +already done, but connecting, moving, visualizing, and interacting with their data +from machines and assets is expensive and error-prone. The wide range of software systems, +assets, machines, some new and some decades old, have made the challenge too big. +As a result, most industrial equipment goes unmonitored and unoptimized, leaving +large gains in efficiency and safety on the table. ### Achieving our Mission From 08e0f556446553f54719e9a6f2066c06f8c8fd19 Mon Sep 17 00:00:00 2001 From: ZJ van de Weg Date: Tue, 25 Aug 2026 17:07:18 -0700 Subject: [PATCH 2/5] handbook: add Our Belief section to strategy core belief Explains why non-software engineers should be able to build, deploy, and govern the software they depend on, with a sourced estimate of how many such engineers exist globally. --- nuxt/content/handbook/company/strategy.md | 18 ++++++++++++++++++ 1 file changed, 18 insertions(+) diff --git a/nuxt/content/handbook/company/strategy.md b/nuxt/content/handbook/company/strategy.md index 0d5cd4a30c..0b168439d6 100644 --- a/nuxt/content/handbook/company/strategy.md +++ b/nuxt/content/handbook/company/strategy.md @@ -29,6 +29,24 @@ assets, machines, some new and some decades old, have made the challenge too big As a result, most industrial equipment goes unmonitored and unoptimized, leaving large gains in efficiency and safety on the table. +## Our Belief + +Non-software engineers are reliant on software to monitor and interact with +their machines and assets, and to gain insight from them. We believe they +should be able to build, deploy, and govern that software themselves, rather +than depend on a scarce pool of professional developers to do it for them. + +There are far more of these people than there are software engineers to serve +them. The World Federation of Engineering Organisations puts the global +engineering workforce at roughly 30 million people +([WFEO](https://www.wfeo.org/world-engineering-day-engineering-for-a-healthy-planet-celebrating-the-unesco-engineering-report/)), +while the global population of professional software developers was estimated +at about 28.7 million in 2024 +([Statista](https://www.statista.com/statistics/627312/worldwide-developer-population/)). +Even on those figures alone, most engineers are not software engineers -- and +that's before counting the technicians and operators who work alongside them +and depend on the same software every day. + ### Achieving our Mission At the core of FlowFuse is Node-RED, the Low-Code platform that allows many to From 50acf4ae21f4b2f7090faf07c98fa63778bdc272 Mon Sep 17 00:00:00 2001 From: ZJ van de Weg Date: Wed, 26 Aug 2026 08:48:25 -0700 Subject: [PATCH 3/5] Fix broken anchor link to strategy's mission section The heading was renamed to "Achieving our Mission" but the messaging page's link still pointed at the old #flowfuses-mission anchor, failing the hyperlink check in CI. --- nuxt/content/handbook/marketing/messaging.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/nuxt/content/handbook/marketing/messaging.md b/nuxt/content/handbook/marketing/messaging.md index 7b651314e5..c129f9cf90 100644 --- a/nuxt/content/handbook/marketing/messaging.md +++ b/nuxt/content/handbook/marketing/messaging.md @@ -26,7 +26,7 @@ For guidance on how to express our brand in writing and communication style, see [Brand Personality, Tone of Voice & Character](/handbook/marketing/brand-voice/) Please also read the -[Company Mission](/handbook/company/strategy/#flowfuses-mission) before +[Company Mission](/handbook/company/strategy/#achieving-our-mission) before diving into the messaging. ## Product Pillars Alignment From b2cdcd7c0a31c6dbc681cee274021486e4491a53 Mon Sep 17 00:00:00 2001 From: ZJ van de Weg Date: Wed, 26 Aug 2026 08:50:57 -0700 Subject: [PATCH 4/5] Point Company Mission link at Our Belief section Achieving our Mission is execution tactics, not a mission statement. Our Belief is the closest match to the old FlowFuse's Mission section that was removed in 86b3060c. --- nuxt/content/handbook/marketing/messaging.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/nuxt/content/handbook/marketing/messaging.md b/nuxt/content/handbook/marketing/messaging.md index c129f9cf90..638166cb4e 100644 --- a/nuxt/content/handbook/marketing/messaging.md +++ b/nuxt/content/handbook/marketing/messaging.md @@ -26,7 +26,7 @@ For guidance on how to express our brand in writing and communication style, see [Brand Personality, Tone of Voice & Character](/handbook/marketing/brand-voice/) Please also read the -[Company Mission](/handbook/company/strategy/#achieving-our-mission) before +[Company Mission](/handbook/company/strategy/#our-belief) before diving into the messaging. ## Product Pillars Alignment From d08fa0c547176ebb8f263d60a2e644d7594fe5fb Mon Sep 17 00:00:00 2001 From: ZJ van de Weg Date: Thu, 27 Aug 2026 14:34:23 -0700 Subject: [PATCH 5/5] Rephrase engineering-workforce comparison per review feedback --- nuxt/content/handbook/company/strategy.md | 3 ++- 1 file changed, 2 insertions(+), 1 deletion(-) diff --git a/nuxt/content/handbook/company/strategy.md b/nuxt/content/handbook/company/strategy.md index 0b168439d6..fca96227e1 100644 --- a/nuxt/content/handbook/company/strategy.md +++ b/nuxt/content/handbook/company/strategy.md @@ -43,7 +43,8 @@ engineering workforce at roughly 30 million people while the global population of professional software developers was estimated at about 28.7 million in 2024 ([Statista](https://www.statista.com/statistics/627312/worldwide-developer-population/)). -Even on those figures alone, most engineers are not software engineers -- and +Even the world's entire population of software developers is smaller than the +world's engineering workforce in every other discipline combined -- and that's before counting the technicians and operators who work alongside them and depend on the same software every day.