diff --git a/tests/test_figures.py b/tests/test_figures.py
index 254a3bd..7789daa 100644
--- a/tests/test_figures.py
+++ b/tests/test_figures.py
@@ -9,7 +9,13 @@
 import pytest
 import xarray as xr
 
-from xarray_plotly import add_secondary_y, overlay, subplots, xpx
+from xarray_plotly import (
+    add_secondary_y,
+    overlay,
+    simplify_facet_titles,
+    subplots,
+    xpx,
+)
 
 
 class TestOverlayBasic:
@@ -922,3 +928,64 @@ def test_source_not_modified(self) -> None:
         original_count = len(fig.data)
         _ = subplots(fig, fig, cols=2)
         assert len(fig.data) == original_count
+
+
+class TestSimplifyFacetTitles:
+    """Tests for the simplify_facet_titles helper and the `facet_titles` kwarg."""
+
+    @pytest.fixture(autouse=True)
+    def setup(self) -> None:
+        self.da = xr.DataArray(
+            np.random.rand(10, 3),
+            dims=["x", "country"],
+            coords={"country": ["United States", "China", "Brazil"]},
+            name="value",
+        )
+
+    def test_helper_strips_dim_prefix(self) -> None:
+        fig = xpx(self.da).line(facet_col="country")
+        # PX writes annotations like "country=United States"
+        original_texts = [a.text for a in fig.layout.annotations]
+        assert any(t and t.startswith("country=") for t in original_texts)
+
+        simplify_facet_titles(fig)
+
+        for ann in fig.layout.annotations:
+            if ann.text:
+                assert "=" not in ann.text or ann.text.split("=", 1)[0] != "country"
+
+    def test_helper_full_is_noop(self) -> None:
+        fig = xpx(self.da).line(facet_col="country")
+        before = [a.text for a in fig.layout.annotations]
+        simplify_facet_titles(fig, mode="default")
+        after = [a.text for a in fig.layout.annotations]
+        assert before == after
+
+    def test_helper_invalid_mode_raises(self) -> None:
+        fig = xpx(self.da).line(facet_col="country")
+        with pytest.raises(ValueError, match="facet_titles must be"):
+            simplify_facet_titles(fig, mode="bogus")  # type: ignore[arg-type]
+
+    def test_helper_leaves_user_annotations_alone(self) -> None:
+        """User-added annotations without a Python-identifier prefix are preserved."""
+        fig = xpx(self.da).line(facet_col="country")
+        fig.add_annotation(text="Some note", x=0, y=0, showarrow=False)
+        simplify_facet_titles(fig)
+        texts = [a.text for a in fig.layout.annotations]
+        assert "Some note" in texts
+
+    def test_kwarg_default_keeps_px_format(self) -> None:
+        fig = xpx(self.da).line(facet_col="country")
+        # At least one annotation still carries the dim= prefix.
+        assert any(a.text and a.text.startswith("country=") for a in fig.layout.annotations)
+
+    def test_kwarg_value_strips_prefix(self) -> None:
+        fig = xpx(self.da).line(facet_col="country", facet_titles="value")
+        for ann in fig.layout.annotations:
+            if ann.text:
+                # Should not start with "country="; the dim prefix is stripped.
+                assert not ann.text.startswith("country=")
+
+    def test_kwarg_invalid_raises(self) -> None:
+        with pytest.raises(ValueError, match="facet_titles must be"):
+            xpx(self.da).line(facet_col="country", facet_titles="bogus")  # type: ignore[arg-type]
diff --git a/xarray_plotly/__init__.py b/xarray_plotly/__init__.py
index c526173..49250e1 100644
--- a/xarray_plotly/__init__.py
+++ b/xarray_plotly/__init__.py
@@ -56,6 +56,7 @@
 from xarray_plotly.figures import (
     add_secondary_y,
     overlay,
+    simplify_facet_titles,
     subplots,
     update_traces,
 )
@@ -67,6 +68,7 @@
     "auto",
     "config",
     "overlay",
+    "simplify_facet_titles",
     "subplots",
     "update_traces",
     "xpx",
diff --git a/xarray_plotly/accessor.py b/xarray_plotly/accessor.py
index eb3ddf0..231e4e6 100644
--- a/xarray_plotly/accessor.py
+++ b/xarray_plotly/accessor.py
@@ -6,7 +6,7 @@
 from xarray import DataArray, Dataset
 
 from xarray_plotly import plotting
-from xarray_plotly.common import Colors, SlotValue, auto
+from xarray_plotly.common import Colors, FacetTitlesMode, SlotValue, auto
 from xarray_plotly.config import _options
 
 
@@ -54,6 +54,7 @@ def line(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive line plot.
@@ -84,6 +85,7 @@ def line(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -97,6 +99,7 @@ def bar(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive bar chart.
@@ -125,6 +128,7 @@ def bar(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -138,6 +142,7 @@ def area(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive stacked area chart.
@@ -166,6 +171,7 @@ def area(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -178,6 +184,7 @@ def fast_bar(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create a bar-like chart using stacked areas for better performance.
@@ -204,6 +211,7 @@ def fast_bar(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -218,6 +226,7 @@ def scatter(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive scatter plot.
@@ -252,6 +261,7 @@ def scatter(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -264,6 +274,7 @@ def box(
         facet_row: SlotValue = None,
         animation_frame: SlotValue = None,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive box plot.
@@ -293,6 +304,7 @@ def box(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -305,6 +317,7 @@ def imshow(
         animation_frame: SlotValue = auto,
         robust: bool = False,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive heatmap image.
@@ -337,6 +350,7 @@ def imshow(
             animation_frame=animation_frame,
             robust=robust,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -348,6 +362,7 @@ def pie(
         facet_col: SlotValue = auto,
         facet_row: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive pie chart.
@@ -372,6 +387,7 @@ def pie(
             facet_col=facet_col,
             facet_row=facet_row,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -452,6 +468,7 @@ def line(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive line plot.
@@ -482,6 +499,7 @@ def line(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -496,6 +514,7 @@ def bar(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive bar chart.
@@ -524,6 +543,7 @@ def bar(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -538,6 +558,7 @@ def area(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive stacked area chart.
@@ -566,6 +587,7 @@ def area(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -579,6 +601,7 @@ def fast_bar(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create a bar-like chart using stacked areas for better performance.
@@ -605,6 +628,7 @@ def fast_bar(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -620,6 +644,7 @@ def scatter(
         facet_row: SlotValue = auto,
         animation_frame: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive scatter plot.
@@ -650,6 +675,7 @@ def scatter(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -663,6 +689,7 @@ def box(
         facet_row: SlotValue = None,
         animation_frame: SlotValue = None,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive box plot.
@@ -689,6 +716,7 @@ def box(
             facet_row=facet_row,
             animation_frame=animation_frame,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
 
@@ -701,6 +729,7 @@ def pie(
         facet_col: SlotValue = auto,
         facet_row: SlotValue = auto,
         colors: Colors = None,
+        facet_titles: FacetTitlesMode = "default",
         **px_kwargs: Any,
     ) -> go.Figure:
         """Create an interactive pie chart.
@@ -725,5 +754,6 @@ def pie(
             facet_col=facet_col,
             facet_row=facet_row,
             colors=colors,
+            facet_titles=facet_titles,
             **px_kwargs,
         )
diff --git a/xarray_plotly/common.py b/xarray_plotly/common.py
index 7805d4b..40e0012 100644
--- a/xarray_plotly/common.py
+++ b/xarray_plotly/common.py
@@ -5,7 +5,7 @@
 import functools
 import warnings
 from collections.abc import Hashable, Mapping, Sequence
-from typing import TYPE_CHECKING, Any
+from typing import TYPE_CHECKING, Any, Literal
 
 import plotly.express as px
 
@@ -39,6 +39,13 @@ def __repr__(self) -> str:
 - None: Use Plotly defaults
 """
 
+FacetTitlesMode = Literal["value", "default"]
+"""Type alias for facet_titles parameter.
+
+- "default" (default): keep PX's ``"<dim>=<value>"`` subplot titles.
+- "value": strip the ``<dim>=`` prefix, leaving just the value.
+"""
+
 # Re-export for backward compatibility
 SLOT_ORDERS = DEFAULT_SLOT_ORDERS
 """Slot orders per plot type.
diff --git a/xarray_plotly/figures.py b/xarray_plotly/figures.py
index 8a4bf00..2d9b231 100644
--- a/xarray_plotly/figures.py
+++ b/xarray_plotly/figures.py
@@ -5,6 +5,7 @@
 from __future__ import annotations
 
 import copy
+import re
 from typing import TYPE_CHECKING, Any
 
 if TYPE_CHECKING:
@@ -12,6 +13,8 @@
 
     import plotly.graph_objects as go
 
+    from xarray_plotly.common import FacetTitlesMode
+
 
 def _get_yaxis_title(fig: go.Figure) -> str:
     """Extract the primary y-axis title text from a figure.
@@ -922,3 +925,49 @@ def update_traces(
                 trace.update(**kwargs)
 
     return fig
+
+
+# Matches an identifier-style PX facet prefix like "country=" at the start of
+# annotation text.  Defensive: ignores annotations a user added themselves
+# whose text doesn't look like a dim assignment.
+_FACET_TITLE_PREFIX_RE = re.compile(r"^[A-Za-z_]\w*=")
+
+
+def simplify_facet_titles(
+    fig: go.Figure,
+    mode: FacetTitlesMode = "value",
+) -> go.Figure:
+    """Strip the ``<dim>=`` prefix from Plotly Express facet subplot titles.
+
+    PX renders faceted subplot titles as annotations like ``"country=Brazil"``.
+    With ``mode="value"`` (default), the prefix is stripped to just the value
+    (``"Brazil"``).  With ``mode="default"``, the figure is returned unchanged.
+
+    Only annotations whose text matches a Python-identifier prefix followed by
+    ``=`` are touched, so user-added annotations are left alone.
+
+    Args:
+        fig: A Plotly figure (mutated in place).
+        mode: ``"value"`` to strip the prefix, ``"default"`` to keep PX's format.
+
+    Returns:
+        The (possibly mutated) figure, for chaining.
+
+    Raises:
+        ValueError: If ``mode`` is not ``"value"`` or ``"default"``.
+
+    Example:
+        >>> from xarray_plotly import xpx, simplify_facet_titles
+        >>> fig = xpx(da).line(facet_col="country")
+        >>> simplify_facet_titles(fig)  # "country=Brazil" -> "Brazil"
+    """
+    if mode == "default":
+        return fig
+    if mode != "value":
+        raise ValueError(f"facet_titles must be 'value' or 'full', got {mode!r}")
+
+    for ann in fig.layout.annotations or ():
+        text = ann.text
+        if text and _FACET_TITLE_PREFIX_RE.match(text):
+            ann.text = text.split("=", 1)[1]
+    return fig
diff --git a/xarray_plotly/plotting.py b/xarray_plotly/plotting.py
index a45cbd5..5ec8a90 100644
--- a/xarray_plotly/plotting.py
+++ b/xarray_plotly/plotting.py
@@ -13,6 +13,7 @@
 
 from xarray_plotly.common import (
     Colors,
+    FacetTitlesMode,
     SlotValue,
     assign_slots,
     auto,
@@ -24,6 +25,7 @@
 )
 from xarray_plotly.figures import (
     _iter_all_traces,
+    simplify_facet_titles,
 )
 
 if TYPE_CHECKING:
@@ -42,6 +44,7 @@ def line(
     facet_row: SlotValue = auto,
     animation_frame: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -99,7 +102,7 @@ def line(
     value_col = get_value_col(darray)
     labels = {**build_labels(darray, slots, value_col), **px_kwargs.pop("labels", {})}
 
-    return px.line(
+    fig = px.line(
         df,
         x=slots.get("x"),
         y=value_col,
@@ -112,6 +115,7 @@ def line(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def bar(
@@ -124,6 +128,7 @@ def bar(
     facet_row: SlotValue = auto,
     animation_frame: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -178,7 +183,7 @@ def bar(
     value_col = get_value_col(darray)
     labels = {**build_labels(darray, slots, value_col), **px_kwargs.pop("labels", {})}
 
-    return px.bar(
+    fig = px.bar(
         df,
         x=slots.get("x"),
         y=value_col,
@@ -190,6 +195,7 @@ def bar(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def _classify_trace_sign(y_values: npt.ArrayLike) -> str:
@@ -285,6 +291,7 @@ def fast_bar(
     facet_row: SlotValue = auto,
     animation_frame: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -359,7 +366,7 @@ def fast_bar(
 
     _style_traces_as_bars(fig)
 
-    return fig
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def area(
@@ -372,6 +379,7 @@ def area(
     facet_row: SlotValue = auto,
     animation_frame: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -426,7 +434,7 @@ def area(
     value_col = get_value_col(darray)
     labels = {**build_labels(darray, slots, value_col), **px_kwargs.pop("labels", {})}
 
-    return px.area(
+    fig = px.area(
         df,
         x=slots.get("x"),
         y=value_col,
@@ -438,6 +446,7 @@ def area(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def box(
@@ -449,6 +458,7 @@ def box(
     facet_row: SlotValue = None,
     animation_frame: SlotValue = None,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -503,7 +513,7 @@ def box(
     value_col = get_value_col(darray)
     labels = {**build_labels(darray, slots, value_col), **px_kwargs.pop("labels", {})}
 
-    return px.box(
+    fig = px.box(
         df,
         x=slots.get("x"),
         y=value_col,
@@ -514,6 +524,7 @@ def box(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def scatter(
@@ -527,6 +538,7 @@ def scatter(
     facet_row: SlotValue = auto,
     animation_frame: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -600,7 +612,7 @@ def scatter(
     if y_is_dim and str(y) not in labels:
         labels[str(y)] = get_label(darray, y)
 
-    return px.scatter(
+    fig = px.scatter(
         df,
         x=slots.get("x"),
         y=y_col,
@@ -612,6 +624,7 @@ def scatter(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def imshow(
@@ -623,6 +636,7 @@ def imshow(
     animation_frame: SlotValue = auto,
     robust: bool = False,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -697,12 +711,13 @@ def imshow(
         px_kwargs.setdefault("zmin", zmin)
         px_kwargs.setdefault("zmax", zmax)
 
-    return px.imshow(
+    fig = px.imshow(
         plot_data,
         facet_col=slots.get("facet_col"),
         animation_frame=slots.get("animation_frame"),
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)
 
 
 def pie(
@@ -713,6 +728,7 @@ def pie(
     facet_col: SlotValue = auto,
     facet_row: SlotValue = auto,
     colors: Colors = None,
+    facet_titles: FacetTitlesMode = "default",
     **px_kwargs: Any,
 ) -> go.Figure:
     """
@@ -762,7 +778,7 @@ def pie(
     # Use names dimension for color if not explicitly set
     color_col = color if color is not None else slots.get("names")
 
-    return px.pie(
+    fig = px.pie(
         df,
         names=slots.get("names"),
         values=value_col,
@@ -772,3 +788,4 @@ def pie(
         labels=labels,
         **px_kwargs,
     )
+    return simplify_facet_titles(fig, facet_titles)