diff --git a/README.md b/README.md
index 5d4d034..e6a3110 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,8 @@ Public interactive demo: https://deployanyway.github.io/
 
 Launch walkthrough: https://deployanyway.github.io/launch/. The [runnable project](launch/README.md) uses all five published npm packages with actual filesystem failures, request scopes, incident drafts and measured Node/c8/build receipts. CI verifies both passing and blocked builds. [Short launch post](launch/POST.md) is ready to copy and share.
 
+The story behind the project: https://deployanyway.github.io/story/. Dallas and Benji inspire the curiosity, creativity, play and care that lead into the tools on the homepage. The trail vignette is explicitly imagined; no unprovided real-life episode or individual dog personality is asserted.
+
 Static HTML, CSS and browser ES modules. No analytics, accounts or backend. Inputs stay in the browser. The five demos use vendored 1.0.0 package source; the dog logger uses a single-string `node:util` adapter because the form does not accept formatting arguments. This adapter is not a replacement for the npm library's full Node formatting behavior.
 
 ## Develop
diff --git a/index.html b/index.html
index c78d185..9562792 100644
--- a/index.html
+++ b/index.html
@@ -5,12 +5,31 @@
     <meta name="viewport" content="width=device-width,initial-scale=1" />
     <meta
       name="description"
-      content="DeployAnyway: tools for developers who probably should know better. Try five useful, humorous developer tools in your browser."
+      content="Meet Dallas and Benji, the curious, playful huskies behind DeployAnyway. Open-source developer tools inspired by passion, creativity, a little mischief and the joy of making things."
     />
     <title>
       DeployAnyway · Tools for developers who probably should know better
     </title>
     <link rel="canonical" href="https://deployanyway.github.io/" />
+    <meta property="og:type" content="website" />
+    <meta
+      property="og:title"
+      content="DeployAnyway · Keep wondering. Keep making. Leave room for zoomies."
+    />
+    <meta
+      property="og:description"
+      content="Inspired by Dallas and Benji, two playful huskies. Useful open-source developer tools with curiosity, creativity and a little mischief."
+    />
+    <meta property="og:url" content="https://deployanyway.github.io/" />
+    <meta
+      property="og:image"
+      content="https://deployanyway.github.io/assets/deployanyway-husky.png"
+    />
+    <meta
+      property="og:image:alt"
+      content="DeployAnyway husky developer badge"
+    />
+    <meta name="twitter:card" content="summary" />
     <link rel="icon" href="favicon.svg" type="image/svg+xml" />
     <link rel="stylesheet" href="style-54d303f2.css?v=stable-1.0.3" />
     <script type="importmap">
@@ -32,34 +51,70 @@
           width="220"
           height="220"
       /></a>
-      <p class="eyebrow">1.0.0 · AVAILABLE ON NPM</p>
+      <p class="eyebrow">CURIOSITY, CREATIVITY &amp; A LITTLE MISCHIEF</p>
       <h1>DeployAnyway.</h1>
       <p class="manifesto">
         Software nobody requested, built with questionable priorities, and
         shipped with absolute confidence!
       </p>
       <p>
-        Tools for developers who probably should know better. We take the jokes
-        seriously—and the useful parts even more seriously.
+        For developers who probably should know better—and still love asking,
+        “What happens if we try this?”
       </p>
+      <section class="why" aria-labelledby="why-title">
+        <p class="eyebrow">THE SPIRIT BEHIND DEPLOYANYWAY</p>
+        <h2 id="why-title">
+          Two huskies. An unreasonable amount of possibility.
+        </h2>
+        <p>
+          Dallas and Benji are our fun-loving, high-energy huskies. Their spirit
+          is the starting point for DeployAnyway: curiosity about what comes
+          next, enthusiasm for an adventure, and just enough mischief to make
+          the ordinary interesting.
+        </p>
+        <p>
+          Imagine the world through a husky’s eyes. A familiar path still has
+          something worth investigating. A little detour might become the best
+          part of the day. And when excitement turns into zoomies, the joy is
+          wonderfully obvious. Dallas and Benji remind us to bring that same
+          attention and delight to the things we make.
+        </p>
+        <p>
+          Many of us started coding with that feeling: a question, a tiny
+          experiment, the thrill of making something work. Deadlines and long
+          debugging sessions can crowd it out. We want to make room for it
+          again—for passion, for playful ideas, for the wonderfully unnecessary
+          “I wonder if…” that sometimes leads somewhere useful.
+        </p>
+        <p>
+          That’s our purpose. Make useful little things with personality. Give
+          someone a smile during a difficult day. Stay curious enough to learn,
+          and care enough to check what we ship. Bring a little mischief to the
+          idea; bring honesty and evidence to the result.
+        </p>
+        <p>
+          <strong>Keep wondering. Keep making. Leave room for zoomies.</strong>
+        </p>
+        <p>
+          <a href="story/"
+            >Meet Dallas and Benji and the idea behind DeployAnyway →</a
+          >
+        </p>
+      </section>
       <p>
         small open-source tools for expressing yourself, debugging, regrouping,
         logging and deciding what to ship. Choose the one(s) that helps your
         day.
       </p>
-      <section class="why" aria-labelledby="why-title">
-        <h2 id="why-title">Serious about the work. Playful about the day.</h2>
-        <p>
-          Dallas and Benji, our fun-loving, high-energy huskies, are the
-          inspiration: bring enthusiasm, make room for play, and approach the
-          next adventure with ridiculous confidence.
-        </p>
+      <section class="why" aria-labelledby="purpose-tools-title">
+        <h2 id="purpose-tools-title">
+          A little of that spirit, in your everyday work.
+        </h2>
         <p>
-          Developers love to have fun, too. A debugging session can use a rubber
-          duck, a release can use a reality check, and a terminal can use a
-          little personality. DeployAnyway brings that energy to small tools
-          with useful behavior and original humor. The jokes are optional;
-          caring about the work is the point.
+          A terminal can have a personality. An error can become a useful next
+          question. A difficult moment can have an honest update. Logs can carry
+          context, and a release can have a reason to feel confident. These are
+          the small places where our tools help—and where a little fun belongs.
         </p>
       </section>
       <section class="why" aria-labelledby="launch-title">
diff --git a/launch/POST.md b/launch/POST.md
index 149d6a7..a1b081c 100644
--- a/launch/POST.md
+++ b/launch/POST.md
@@ -1,6 +1,10 @@
 DeployAnyway 1.0: fetch the request, follow the cause, bring receipts.
 
-Dallas brings the energy. Benji asks whether the build passed. Our five small developer tools now work together: request-scoped logs with redaction, Error/cause diagnostics, honest incident drafts, readable status summaries, and release checks backed by real tests, coverage and builds.
+Dallas and Benji, our playful, high-energy huskies, remind us why we started making things: curiosity, passion, creativity and the joy of trying an interesting idea. DeployAnyway carries that spirit into five small developer tools, with useful behavior and a little mischief.
+
+Meet the huskies and the purpose behind the project: https://deployanyway.github.io/story/
+
+Then see the tools work together: request-scoped logs with redaction, Error/cause diagnostics, honest incident drafts, readable status summaries, and release checks backed by real tests, coverage and builds.
 
 Try the walkthrough and copy the runnable example: https://deployanyway.github.io/launch/
 
diff --git a/launch/index.html b/launch/index.html
index 6e521e1..c28e16a 100644
--- a/launch/index.html
+++ b/launch/index.html
@@ -44,8 +44,30 @@
       <p class="eyebrow">DEPLOYANYWAY 1.0 · A REAL WORKFLOW</p>
       <h1>Fetch the request. Follow the cause. Bring receipts.</h1>
       <p class="manifesto">
-        Dallas brings the energy. Benji asks whether the build passed.
+        An adventure in making things—with Dallas and Benji’s spirit along for
+        the ride.
       </p>
+      <section class="why" aria-labelledby="launch-story-title">
+        <h2 id="launch-story-title">
+          Start with curiosity. Make room for fun.
+        </h2>
+        <p>
+          Dallas and Benji, our playful, high-energy huskies, inspire the way we
+          approach making things: explore, get excited, follow an interesting
+          question, and enjoy the adventure. A little mischief can be the
+          beginning of a creative idea.
+        </p>
+        <p>
+          Developers know that feeling, too—the tiny experiment that turns into
+          something useful, the grin when it finally works. DeployAnyway exists
+          to keep that spark in everyday work, with useful tools, original humor
+          and care for the people using what we ship.
+        </p>
+        <p>
+          <a href="../story/">Read the Dallas and Benji story →</a> Then follow
+          their spirit into a real workflow below.
+        </p>
+      </section>
       <p>
         Five small tools, one useful routine: keep the request context, explain
         the failure, own the incident, preserve the exit code, and check the
diff --git a/sitemap.xml b/sitemap.xml
index 8f567d6..a70176c 100644
--- a/sitemap.xml
+++ b/sitemap.xml
@@ -1,2 +1,2 @@
 <?xml version="1.0" encoding="UTF-8"?>
-<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>https://deployanyway.github.io/</loc></url><url><loc>https://deployanyway.github.io/launch/</loc></url></urlset>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>https://deployanyway.github.io/</loc></url><url><loc>https://deployanyway.github.io/launch/</loc></url><url><loc>https://deployanyway.github.io/story/</loc></url></urlset>
diff --git a/story/index.html b/story/index.html
new file mode 100644
index 0000000..97aefa9
--- /dev/null
+++ b/story/index.html
@@ -0,0 +1,154 @@
+<!doctype html>
+<html lang="en">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="viewport" content="width=device-width,initial-scale=1" />
+    <title>Dallas, Benji and the joy of making things · DeployAnyway</title>
+    <meta
+      name="description"
+      content="The spirit behind DeployAnyway: Dallas and Benji, two playful huskies inspiring developers to stay curious, follow their passion, get creative and leave room for fun."
+    />
+    <link rel="canonical" href="https://deployanyway.github.io/story/" />
+    <link rel="icon" href="../favicon.svg" type="image/svg+xml" />
+    <link rel="stylesheet" href="../style-54d303f2.css?v=story-1" />
+    <meta property="og:type" content="article" />
+    <meta
+      property="og:title"
+      content="Two huskies. An unreasonable amount of possibility."
+    />
+    <meta
+      property="og:description"
+      content="Dallas, Benji and the joy of making things. Curiosity, creativity, passion and a little mischief: the spirit behind DeployAnyway."
+    />
+    <meta property="og:url" content="https://deployanyway.github.io/story/" />
+    <meta
+      property="og:image"
+      content="https://deployanyway.github.io/assets/deployanyway-husky.png"
+    />
+    <meta
+      property="og:image:alt"
+      content="DeployAnyway husky developer badge"
+    />
+    <meta name="twitter:card" content="summary" />
+  </head>
+  <body>
+    <main>
+      <a class="brand-logo" href="/" aria-label="DeployAnyway home"
+        ><img
+          src="../assets/deployanyway-husky.png"
+          alt="DeployAnyway husky developer badge"
+          width="180"
+          height="180"
+      /></a>
+      <p class="eyebrow">DALLAS &amp; BENJI · THE SPIRIT BEHIND DEPLOYANYWAY</p>
+      <h1>Two huskies. An unreasonable amount of possibility.</h1>
+      <p class="manifesto">
+        Keep wondering. Keep making. Leave room for zoomies.
+      </p>
+      <p>
+        Dallas and Benji are our fun-loving, high-energy huskies. They inspire
+        the heart of DeployAnyway: approach the world with curiosity, bring your
+        whole enthusiasm to an adventure, and remember that enjoying yourself is
+        a worthwhile part of the day.
+      </p>
+
+      <section class="why" aria-labelledby="adventure-title">
+        <h2 id="adventure-title">
+          The adventure begins with “What’s over there?”
+        </h2>
+        <p>
+          Picture a fork in a trail through a husky’s eyes. One direction is
+          familiar. The other offers something to investigate. There’s a pause,
+          a curious nose, an unreasonable amount of enthusiasm—and suddenly the
+          detour feels like the point.
+        </p>
+        <p>
+          That little imagined adventure captures the spirit Dallas and Benji
+          bring to this project. Curiosity makes familiar things interesting.
+          Play turns an ordinary moment into something memorable. Mischief
+          supplies the occasional question nobody sensible thought to ask.
+        </p>
+        <p>
+          And the zoomies? A reminder that joy doesn’t need a business case.
+        </p>
+      </section>
+      <section class="why" aria-labelledby="maker-title">
+        <h2 id="maker-title">We recognize that feeling at a keyboard.</h2>
+        <p>
+          Think back to something you made just because you wanted to see
+          whether you could. A tiny script. A strange little website. An
+          experiment that kept you up because the next idea was too interesting
+          to leave alone.
+        </p>
+        <p>
+          You followed a question. You tried something. It broke. You learned.
+          Then it worked, and for a moment the whole thing felt like
+          possibility.
+        </p>
+        <p>
+          That’s passion in its everyday form: caring enough to keep going.
+          Creativity is giving an unusual idea a chance. Curiosity is being
+          willing to discover that your first answer was wrong. Fun is the part
+          that makes you want to come back tomorrow.
+        </p>
+        <p>
+          Professional life has plenty of tickets, deadlines and serious
+          conversations. We want developers to keep a little room for that
+          original spark, too.
+        </p>
+      </section>
+      <section class="why" aria-labelledby="purpose-title">
+        <h2 id="purpose-title">Make useful things. Enjoy the making.</h2>
+        <p>
+          DeployAnyway is our way of carrying that spirit into everyday
+          development. Small open-source tools can save a little effort, make a
+          failure easier to understand, or bring a smile to a long debugging
+          session. They can have a personality and still deserve care.
+        </p>
+        <p>
+          Our motto is a wink: “Software nobody requested, built with
+          questionable priorities, and shipped with absolute confidence!” The
+          purpose underneath it is sincere. Follow the interesting idea. Share
+          what you make. Treat people’s time and trust with respect.
+        </p>
+        <p>
+          Put the mischief into a character, a phrase, or an unexpected
+          experiment. Check the actual result. Preserve failures. Say what you
+          know and what you don’t. Leave the next person something useful to
+          work with.
+        </p>
+        <p>
+          Dallas and Benji supply the reminder: bring your energy, stay
+          interested, and let yourself enjoy the adventure.
+        </p>
+      </section>
+      <section class="why" aria-labelledby="join-title">
+        <h2 id="join-title">There’s room for your curiosity here.</h2>
+        <p>
+          Maybe you have a character idea, a developer frustration worth fixing,
+          or a wonderfully odd use for one of these tools. We’d like to hear
+          about it. Try something, ask a question, share an idea, or make a
+          small contribution.
+        </p>
+        <p>
+          <a href="/#feedback-title"
+            >Bring us your bug, idea or little bit of mischief →</a
+          >
+        </p>
+        <p>
+          <a href="/launch/"
+            >See the spirit become a real developer workflow →</a
+          >
+        </p>
+        <p><a href="/">Explore all five tools and their options →</a></p>
+      </section>
+      <footer>
+        <p>Tools for developers who probably should know better.</p>
+        <p>
+          <a href="https://github.com/DeployAnyway">Open source on GitHub</a> ·
+          <a href="https://www.npmjs.com/org/deployanyway">Packages on npm</a>
+        </p>
+      </footer>
+    </main>
+  </body>
+</html>