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| 1 | +# Personally identifiable information (PII) identification & management ** |
| 2 | + |
| 3 | +!!! info "** YData's Enterprise feature" |
| 4 | + |
| 5 | + This feature is only available for users of [YData Fabric](https://ydata.ai). |
| 6 | + |
| 7 | + [Sign-up Fabric community](http://ydata.ai/register?utm_source=ydata-profiling&utm_medium=documentation&utm_campaign=YData%20Fabric%20Community) and |
| 8 | + start your journey into **data management** with automated PII identification. |
| 9 | + |
| 10 | +Personal Identifiable Information **(PII)** refers to any information that can be used to identify an individual. |
| 11 | +This includes but is not limited to, names, addresses, phone numbers, social security numbers, email addresses, |
| 12 | +and financial information. PII is crucial in today's digital age, where data is extensively collected, stored, |
| 13 | +and processed. |
| 14 | + |
| 15 | +[YData Fabric Data Catalog](https://ydata.ai/products/data_catalog), a scalable and interactive version of ydata-profiling, |
| 16 | +integrates into the data profiling experience, an advanced machine learning solutions based on a Named Entity Recognition (NER) model |
| 17 | +combine with traditional rule-based patterns identification, allowing to efficiently detect PII. |
| 18 | + |
| 19 | +:fontawesome-brands-youtube:{ .youtube } |
| 20 | +<a href="https://www.youtube.com/clip/UgkxBntXvAvCQ6I39Cp2KZRD4Ug9-NPzG1o1"><u>See Fabric's Data Catalog PII identification in action</u></a>. |
| 21 | + |
| 22 | +## Why Fabric Catalog automated PII identification? |
| 23 | + |
| 24 | +The relevance of automating the identification of PII lies in the need to protect individuals' privacy and comply |
| 25 | +with various data protection regulations. Mishandling or unauthorized access to PII can lead to severe consequences |
| 26 | +such as identity theft, financial fraud, and breaches of privacy. With the increasing volume of data generated manual |
| 27 | +identification of PII becomes impractical and error-prone. |
| 28 | + |
| 29 | +Additionally, having a robust PII management solution is essential for organizations to establish and maintain |
| 30 | +a secure approach to handling sensitive information, fostering trust and adhering to legal requirements. |
| 31 | + |
| 32 | +## Why Fabric to manage dataset PII identification |
| 33 | + |
| 34 | +Besides automated PII identification, *Fabric Catalog* offers several key benefits in the content of data governance, |
| 35 | +privacy compliance and overall data management, through automated data profiling and metadata management: |
| 36 | + |
| 37 | +### Compliance with Privacy Regulations: |
| 38 | +Many countries and regions have stringent data protection regulations (such as GDPR, CCPA, or HIPAA) |
| 39 | +that require organizations to handle PII responsibly. A dedicated platform ensures that PII is correctly classified, |
| 40 | +helping organizations comply with legal requirements and avoid potential penalties. |
| 41 | + |
| 42 | +### Data Profiling for Accuracy: |
| 43 | + |
| 44 | +Data profiling involves analyzing and understanding the structure and content of data. By incorporating data profiling |
| 45 | +capabilities into the platform, organizations can ensure accurate identification and classification of PII. |
| 46 | +This helps in maintaining the integrity of data and reduces the risk of misclassifications. |
| 47 | + |
| 48 | +### Efficient Management of PII: |
| 49 | +As the volume of data continues to grow, manually managing and editing PII classifications becomes impractical. |
| 50 | +A platform streamlines this process, making it more efficient and reducing the likelihood of errors. |
| 51 | +It allows organizations to keep track of PII across various datasets and systems. |
| 52 | + |
| 53 | +### Facilitating Data Governance: |
| 54 | + |
| 55 | +Data governance involves establishing policies and processes to ensure high data quality, security, and compliance. |
| 56 | +A PII management solution enhances data governance efforts by providing a centralized hub for overseeing PII classifications, |
| 57 | +metadata, and related policies. |
| 58 | + |
| 59 | + |
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