diff --git a/website/.env.example b/website/.env.example
index 03937ed..bf2d1bd 100644
--- a/website/.env.example
+++ b/website/.env.example
@@ -1,4 +1,5 @@
 # Umami Analytics
 # Get these from your Umami dashboard: Settings → Websites → Edit
-NEXT_PUBLIC_UMAMI_URL=https://your-umami-instance.com/script.js
+# The script is proxied through /stats/ to bypass ad blockers (see next.config.mjs)
+NEXT_PUBLIC_UMAMI_HOST=cloud.umami.is
 NEXT_PUBLIC_UMAMI_WEBSITE_ID=your-website-id-here
diff --git a/website/next.config.mjs b/website/next.config.mjs
index 8cdec10..06ee384 100644
--- a/website/next.config.mjs
+++ b/website/next.config.mjs
@@ -5,4 +5,14 @@ const withNextra = nextra({
   themeConfig: './theme.config.tsx',
 })
 
-export default withNextra()
+export default withNextra({
+  async rewrites() {
+    const umamiHost = process.env.NEXT_PUBLIC_UMAMI_HOST || 'cloud.umami.is'
+    return [
+      {
+        source: '/stats/:path*',
+        destination: `https://${umamiHost}/:path*`,
+      },
+    ]
+  },
+})
diff --git a/website/pages/_app.tsx b/website/pages/_app.tsx
index 14893c8..0f41572 100644
--- a/website/pages/_app.tsx
+++ b/website/pages/_app.tsx
@@ -2,14 +2,13 @@ import type { AppProps } from 'next/app'
 import Script from 'next/script'
 
 export default function App({ Component, pageProps }: AppProps) {
-  const umamiUrl = process.env.NEXT_PUBLIC_UMAMI_URL
   const umamiWebsiteId = process.env.NEXT_PUBLIC_UMAMI_WEBSITE_ID
 
   return (
     <>
-      {umamiUrl && umamiWebsiteId && (
+      {umamiWebsiteId && (
         <Script
-          src={umamiUrl}
+          src="/stats/script.js"
           data-website-id={umamiWebsiteId}
           strategy="afterInteractive"
         />